'Sansani' celebrates one year of investigative reporting

MUMBAI: Sansani, the investigative news bulletin celebrates a hugely successful year since it first launched in November 2004. The programme has redefined prime time news watching in India more than any other programme in the news genre.

Star News launched the first of it's kind daily investigative news bulletin, which was not just about crime but addressed the people's concerns about safety and security. With this, the channel has created a Sansani on the ratings chart, leaving the conventional crime shows far behind by capturing a whopping 27 per cent market share since launch, putting it right at the top as compared to other crime programmes.

The one-year special episode, which will air on 23 November features as a one-hour special, comprising highlights of Sansani since it's launch. This special also features interviews of people who have benefited from the efforts of the show.

Star News CEO Udya Shankar says, "Sansani was an attempt to promote the safety concerns of the common people by involving the viewer in uncovering the gory face of crime and expose criminals of every hue in society, some petty, others high brow and part of the establishment. As it completes one year of an amazing viewer response, the fact that the viewer has given a huge thumbs up to Sansani's reformist agenda is testimony to the programme's success in contributing to a safer neighbourhood. Moving into the second year in a daily avatar, we will aim to live up to the people's increasing expectations of us in representing their concerns for a better and safer society."

The overwhelming viewer endorsement and interactivity with Sansani gets amply reflected in the TAM ratings. Sansani gets the thumbs up with a 28 per cent average market share post launch, which is clearly ahead of the competition by a distance. Zee News' Crime Reporter with a 23 per cent market share and Aaj Tak's Vardaat at 21 per cent come a distant second and third respectively, while NDTV India's Khabar India trails significantly in fourth position with a 14 per cent market share over a near one year period. (Source: TAM; TG: CS 15+; Market: Hindi Speaking Markets; Period: 22 November '04 - 12 November '05; average market share since launch), informs the official release.

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