Television

NDTV 24x7 ties up with DirceTV in the US

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MUMBAI: The Prannoy Roy promoted -- NDTV is now tapping the Indian American diaspora.The company has partnered with DirecTV in US with a view to increase its global reach.

The English news channel NDTV 24x7 will be available in the US from 29 November. Recently, the broadcaster had tied up with Sky digital platform in the UK, which kicked off on 21 November.

With these tie-ups, NDTV's global presence will now extend to all the key regions across the world - the Middle East, Europe, South Africa, UK and the USA. NDTV also plans on launching in Canada as well.

NDTV Ltd chairman Dr Prannoy Roy says: "We're very pleased to partner with both Sky and DirecTV, the largest DTH players in the UK and US. There has been a constant demand for NDTV 24x7 from the many Indians living there, who in fact are the largest single group accessing our website, NDTV.com. We hope that 24x7 will be an important source of information for American and British viewers and fill a gap in these markets - for high quality, English-language, news on India. "

"DirectTV is responding to the rapid growth of the South Asian community in the United States by delivering a robust lineup of programming that is relevant to their culture," said DirecTV International VP Aaron McNally. "NDTV 24X7 is the top English-language news channel in India and we are delighted to partner with NDTV to provide our South Asian customers with even more compelling and innovative programming," adds McNally.

NDTV 24X7's programming offers a unique mix of news and current affairs for the large Indian American diaspora interested in complete coverage from around India - and the world - on the people, stories and events of the day.

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