Television

Prasar Bharati revenue likely to cross Rs 10 billion in FY 2006

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/27/Prasar%20Bharati.jpg?itok=IXgwE0iS

NEW DELHI: For the first time in its history, Prasar Bharati, running Indian pubcasters Doordarshan and All India Radio (AIR), is likely to cross the Rs 10 billion revenue mark.

"We have been doing quite well this financial year (April-March) and expect to close our books with a Rs 1,000 crore (10 billion) revenue in March 2006," Prasar Bharati CEO KS Sarma told Indiantelevision.com during a wide ranging interview.

While national broadcaster DD will end up contributing a lion's share to Prasar Bharati's kitty, less-hyped sibling AIR, according to Sarma, is likely to clock over Rs 2 billion, having crossed the magical Rs 1 billion-mark in 2003-04.

According to Sarma, a "revitalized" Prasar Bharati, where the effort has been to "change the mindset of people," is reaping the benefits of undertaking in-house marketing of programmes on its channels instead of outsourcing such activities.

"We realised that there were hundreds of people out there in the market trying to sell our programmes and, in the process, underselling the product in an effort to upstage competitors. So, we decided to do our own marketing and that is showing results," Sarma said.

At present, a 10-second slot on prime time on DD National would cost Rs 65,000, while a non-prime time slot could be had for between Rs 20,000 - Rs 40,000. A prime time slot on DD news is going for Rs 5,000.

It is worth noting that in the 2004-05 fiscal, the pubcaster raked in revenues in the region of Rs 7.88 billion (DD Rs 6.53 billion and AIR Rs 1.35 billion).

Prasar Bharati is also looking at making optimal use of its existing manpower and assets, while devising strategies to tap newer sources of revenue.Other initiatives include making programmes' on-air life span on national broadcaster DD ratings-linked.

"Such thinking has led us to undertake work for government organisations more aggressively. Revenues from government organisation-related work (that includes narrowcasting work for agriculture ministry, for instance) is likely to contribute approximately Rs 300 crore to our total income this year, signifying an upswing," Sarma said.

Each time band of Doordarshan has a basic benchmark for TRPs, which will be utilised for monitoring the ratings and continuance of slotted programmes. The TRP of all TV homes and SEC ABC 15+ females will be monitored for this purpose. Depending on continuous analysis, benchmark for different time slots on DD National, for example, has been set.

On prime time (evenings), the benchmark ratings are between 6 and above. Similarly for mid prime time, it is between 3 and 6, while time slots that could generate ratings below three are early morning till 11 am and late night slots after 11 pm.

With a financial restructuring of Prasar Bharati --- being studied by a committee headed by a senior bureaucrat from the information and broadcasting ministry --- in the offing, the organisation is streamlining its activities and has come out with an annual report where profit and loss accounts as well as all assets have been properly documented.

"The restructuring will be good for the organization and the employees' union (that had petitioned the Prime Minister earlier this year to dismantle Prasar Bharati's existing autonomous structure) too is supporting us now," Sarma said.

As part of the restructuring game plan, DD has also started taking ownership of programmes telecast on its network. In the past, rights of most programmes used to rest with outside producers as DD depended heavily on outsiders to give them entertainment-related fare.

According to Sarma, Prasar Bharati, which runs a subscription free DTH service, is looking at expanding aggressively overseas. Deals for the US market for four DD channels have already been signed, while negotiations are on for other markets like the UK and Middle East.

Doordarshan, the national television service of India devoted to public service broadcasting, is one of the largest terrestrial networks in the world. Its network of 1314 terrestrial transmitters covers more than 90 per cent of the country's population.

At the time of Independence in 1947, AIR had six stations and 18 transmitters covering 11 per cent of the population. Today, through its 215 stations and 337 transmitters, it services 99 per cent of the population.

(Rs 46= 1 US$)

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/star-world.jpg?itok=zwedwX5P
Star World lines up Hollywood A-listers' shows starting 25 Sept

Meryl Streep and Al Pacino, around 10 years ago, debuted on television with ‘Angels in America’ and the media went into a frenzy - ‘Is it the Oscars or the Emmys’, tabloids flashed as they walked the Emmys red carpet! Little did we know that a new-age trend was being set!

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Ajay%20singh.jpg?itok=kAtpJZZK
SpiceJet's Ajay Singh may take control of NDTV, latter denies (updated)

MUMBAI: NDTV may change hands as its founders -- Prannoy Roy, Radhika Roy and the promoter firm RRPR Holding -- are facing a CBI probe for allegedly concealing a share transaction. A senior NDTV official, however, told the Hindu that the reports were untrue. Singh, it was earlier reported, will...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/ZEE.jpg?itok=joRzwzAl
Zeel channels continue to rule across genres

BENGALURU: In what seems to have become almost normal over the last few weeks, Zee Entertainment Enterprises Limited (Zeel) channels Zee TV and Zee Anmol continued their Hindi GEC supremacy in the weekly top 10 channels across genres list for week 37 of 2017. Broadcast Audience Research Council of...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Abhishek%20Maheshwari.jpg?itok=bzl-kP5R
Disney pushes brand bindass as it merges with bindass Play, enters OTT space

MUMBAI: It's hardly a week since Disney India rebranded its movie channel UTV Movies, and now the network has consolidated its two channels -- that is bindass and bindass Play. Along with that, in its promise to be omni-present across platforms, bindass will launch an OTT platform for the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/DD_Kashir.jpg?itok=mZBvSFYf
DD Kashir bids: Prime Focus, Beehive, Grasshopper get breather

NEW DELHI: The three agencies which had been shortlisted by Doordarshan to undertake the channel packaging work for its channel DD Kashir can now submit their bid amounts by 29 September 2017.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/kbc.jpg?itok=CMtI933J
Sony Entertainment climbs to second position, Zee Anmol retains lead in two markets

While Zee Anmol retained lead in two markets, KBC-backed Sony Entertainment bagged the second position with high ratings in the urban market. Zee Anmol retained lead in Hindi (U+R) and rural markets, whereas Star Plus led the urban market in week 37 of Broadcast Audience Research Council (BARC)...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Arnab-Story.jpg?itok=_k8ssaP8
English News ratings' slide continues although Republic TV viewership improves slightly

The Arnab Goswami headed Indian English News channel Republic TV has been leading the genre in terms of viewership right from week 19 of 2017, the week the channel was launched.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/pkl.jpg?itok=QRMl_i1P
Sports: Star India channels pocket four out of top five slots

One would easily spot Star India taking over four of the top five positions in BARC India's week 37 sports ratings data, doubling its tally as compared to week 36. Last week, Sony had conquered three slots out of the top five list.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Punit-Goenka-and-Amit-Goenka.jpg?itok=MdwoMVGs
Zee Studios to produce Indian shows' adaptation in Canada

Entertaining the world for over two decades, Zee Entertainment Enterprises Limited (ZEEL) has achieved another milestone by becoming the first Indian broadcaster to set up a production company in Canada.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories