Zee Trendz looks for mininum one hour of local content daily

MUMBAI: Like its sibling Zee Cafe, fashion channel Zee Trendz has decided to increase local relevance for viewers. To achieve this, it is looking to have minimum one hour of original local content everyday from next month.

The channel is therefore set to unveil a slew of homegrown initiatives. Speaking to on the same Zee Trendz programming head Madhuri Malhotra says that the channel is looking at a few tie ups to help it go beyond only showcasing clothes.

One local show Trendzsetters will launch in the middle of next month. It will be a personality driven show based on the lives and careers of prominent figures in the Indian fashion world. People showcased will express their views on current issues, their preferences, hobbies and what makes them tick in an increasingly competitive environment. Viewers will also hear their comments on the goings on in the fashion world.

Malhotra adds that the channel will be travelling to Goa at the end of this month to cover Malini Ramani's launch of a swimwear and bikini line. Designer Wendell Rodericks will also be launching a new line.

The channel is also looking at the possibility of introducing different formats. One might look at different brands like Wills Lifestyle. Another could focus on the latest gadgets and gizmos. There might also be an Agony Aunt type of show in the future. Here, viewers can send in their difficulties and views on a subject. A panel of four to five experts including a psychologist and a beautician will give their advice.

"With this we are hoping that viewership for the channel will grow. We are also hearing a more positive response from the advertising fraternity. Earlier, most of our content was from abroad and so Indian advertisers found it difficult to fit in. One area of difficulty though continues to be distribution. This is because the channel is very niche. Our distribution arm SitiCable is carrying Zee Trendz in  the localities where they are present. We are also talking to the other MSOs and cable operators," says Malhotra.

Latest Reads
Nat Geo to showcase 'Before The Flood' TVC-free

On the heels of last Friday’s theatrical release of the critically acclaimed film 'Before the Flood' in New York and Los Angeles, National Geographic Global Networks CEO, Courteney Monroe, shared the network's plans to premier the show commercial free across digital and streaming platforms around...

Television TV Channels Factual & Documentary
Disney India acquires rights of 'Freaktown'

Disney India has acquired the Canadian animated comedy series 'Freaktown' from Portfolio Entertainment. Broadcasters in the UK and Denmark have also acquired the rights for the same movie.

Television TV Channels Kids
ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

The board of directors of ZMCL has inter alia approved a draft of Scheme of Arrangement and Amalgamation for demerger of print media undertaking of the company into Diligent Media Corporation Limited (DMCL), merger of Mediavest India Private Limited and Pri Media Services Private Limited into DMCL...

Television TV Channels News Broadcasting
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories