Television

Middle East broadcaster Orbit adds Turner's kids channel Boomerang to its offerings

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MUMBAI: Middle East broadcaster The Orbit Satellite and Radio Network has added Turner's channel Boomerang to its complement of family entertainment packages.

Boomerang is an animation channel and can be enjoyed by all Mega, Prime and Kids package subscribers across the Middle East and North Africa.

Predominantly aimed at 4 - 9 year olds, Boomerang is dedicated to some of the best-loved classic cartoons ever made, including Top Cat, Bugs Bunny, Wacky Races, Captain Caveman, The Hair Bear Bunch and Penelope Pitstop, among others.

TBS senior VP and MD Middle East Ron Ciccone said: “This deal is fantastic news for both companies and all subscribers. Cartoon Network is already extremely popular with Orbit viewers and the launch of Boomerang means we can offer something to all cartoon lovers throughout this region. Boomerang is a wonderful channel with appeal for all ages, an enormous range of cartoons and it’s a great place for people to go when they want to relax and laugh.

"Our increased presence on Orbit will provide us with a great vehicle to build our profile in this key business market and we are looking forward to strengthening our relationship with Orbit and the offerings to their subscribers over the coming months.”

Orbit senior VP western programming and creative services Khulud Abu-Homos said, “Looking through the Boomerang schedule is like taking a walk down memory lane for many of us who enjoyed shows like the Flintstones and Tom & Jerry when we were kids. As the saying goes, ‘history repeats itself’ and in the spirit of the action of a boomerang, the real excitement of the channel is that its programmes have come back again, retaining all of their freshness and appeal for the next generation."

Orbit positions itself as world’s first fully digital, multi-channel, multi-lingual pay television platform that broadcasts 33 television channels and 20 music radio stations to the Middle East and North Africa.

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