Television

Seven Star Care TV on a revamp mode

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MUMBAI: The health care TV channel, Seven Star Care TV, is reviewing its programming strategies. As part of the revamping exercise, it has announced its channel driver prospect Inner and Outer Beauty with Astrology.

The channel has also been given a new look and feel plus a new logo.

The channel hopes the new show will bring in the crucial element of glamour as it features many of the prominent Bollywood personalities. "We want to project Inner and Outer Beauty with Astrology as our channel driver show. We have already roped in glamour personalities such as Preity Zinta, Sushmita Sen and Shilpa Shetty to feature in the programme," Seven Star Care TV chairman and MD Atul Saraf told indiantelevision.com.

According to an official communiqu?, Inner and Outer Beauty with Astrology tries to encompass health and beauty along with astrology. The channel has roped in Sansui as the sponsor for the programme and plans to provide its health conscious viewers many customized and interactive health programs.Hosted and conceptualized by Kamini Khanna, who is a master in astrological science, the show will launch in December.

"The whole objective behind the rebranding exercise of Seven Star Care TV is to provide our audience with an enhanced programming. The exercise was carried out after an extensive research conducted with the health industry experts and based on the channel's expertise in the health related programs over the years. We have also roped in health experts and renowned doctors from all fields to consult on the programming," adds Saraf,.

7 Star Care is on the global beam of Thaicom and is uplinked from Bangkok.

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