Live 3G Mobile TV service for Vodafone Sweden

MUMBAI: Mobile TV, at present is the catch phrase for diverse groups of the media industry. Stockholm based, Kamera, the Mobile TV provider will launch a live streamed TV-channel through Vodafone Swedens network.

The channel, called Expressen -TV, is a joint venture between Kamera and the leading Swedish tabloid, Expressen. The channel will be launched 15 November.

According to an official release, so far, Swedish 3G customers have been able to download or stream single video clips using their mobile phones. The launch of Expressen -TV is a ground breaking step towards a full scale television service via 3G, something that has proved to be very successful in other Vodafone markets around Europe.

Surveys show that TV through your mobile is one of the most attractive services among 3G customers. Users want to kill time while commuting and look for the latest news. Expressen -TV offers just that says Kamera CEO, Henrik Eklund.

Expressen -TV contents:

- Sports News from Expressens sports TV channel, Sport -Expressen

- International News from Kamera

- Local News from Expressens latest regional broadcasts.

- Entertainment News from Kamera.

"Expressen believes that Mobile TV will continue to grow. The cooperation with Kamera makes it possible for Expressen to offer an exciting new channel, filled with news, sports and entertainment, which we know is of interest to our readers and viewers, says Expressen New Media, editor in chief ,Thomas Mattsson.

We are very happy to be the first to distribute Expressen -TV to our customers. They will be able to watch the channel wherever they are and always be updated. Until, 28 February next year, we will offer all our new channels free of charge for our customers, says Vodafone Sweden, marketing director, Anders Jensen.

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