Television

Americans prefer instant messaging to emails: AOL survey

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/25/AOL.jpg?itok=o5dL2FS5

MUMBAI: Instant messaging (IM) is up 19 per cent year over year and is deeply entrenched in the US with many Americans sending as many -- if not more -- IMs than they do emails. Meanwhile, at-work and mobile messaging have gone mainstream, according to the third, annual Instant Messaging Trends Survey from AOL.

 

Today, multiple screen names, parental IM rules for teens and rampant "away messaging" are standard across all regions, genders and ages. Instant messaging has taken over as the communications vehicle of choice with 25 per cent of users saying, that they would like to see entertainment content within IM and 20 percent saying,that they would like to make voice calls to landlines and cell phones directly from their IM service.

Thirty-eight percent say they send as many or more IMs than emails, and the younge rthe users are, the more likely they are to favor IM. Two-thirds (66 per cent) of teens and young adults (ages 13-21) say they send more IMs than emails, up from 49 per cent last year.

More than half (53 per cent) of teens (ages 13-17) surveyed ,say their parents now issue guidelines and rules about instant messaging. Teen boys (55 per cent) are more likely to have parental IM rules than are teen girls (50 per cent), and 65 percent of teens who have rules say they follow them.

One in three (33 per cent) IM users send mobile IMs or text messages from their cell phones at least once a week. This, is a dramatic increase over 2004, when just 19 percent said they do so, and 2003 when the figure was 10 per cent.Half (47 per cent) of those between the ages 13-21 change their 'away' messages every day, to let others know where they are (71 per cent), to list a cell phone number or an alternate way to be reached (47 per cent) or to post a favorite lyric or quote (47 per cent). Seven per cent have even posted a call to action, like "Please donate to the Red Cross to help hurricane victims."

At-work IM users now send IMs to communicate with colleagues (58 per cent), to get answers and to make business decisions (49 per cent) and even to interact with clients or customers (28 per cent). Twelve percent have used IM at work to avoid a difficult in-person conversation.

One in four (26 per cent) IM users say that live streaming television is the one feature that they wish was available on their IM service. Music on demand came in second (25 per cent) and video on demand was third (21 per cent).

Meanwhile, 20 per cent say they currently enjoy, or would like to try, making live voice calls to other computers, landlines and cell phones directly from their IM service. Another 12 percent say they would be interested in an IM-based VoIP service that could replace their primary household phone line.

"Instant messaging is a part of everyday life, with more and more people using their IM service as a starting point for all communications, from sending mobile messages to friends on cell phones to placing VoIP-based phone calls," America Online, Inc. AIM and ICQ vice president and general manager, Chamath Palihapitiya said. "Usage is spiking, and not just among teens. Parents, grandparents and professionals are all using instant messaging to stay in touch and enhance their day-to-day communications."

Nationwide and around the world, instant messaging use is growing, with nearly 12 billion instant messages being sent every day worldwide, according to IDC. ComScore Media Metrix reports that there are more than 300 million people across the globe including almost 80 million Americans -- who regularly use instant messaging as a quick and convenient communications tool.

The AOL(R) Instant Messaging Trends survey of more than 4,000 respondents ages 13 and over was conducted in partnership with Opinion Research Corporation from September 16-26, 2005. According to the survey, the top ten markets for instant messaging are: 1. Miami, FL; 2. New York, NY; 3. Boston, MA; 4. Chicago, IL; 5. Atlanta, GA; 6. Dallas/Ft. Worth, TX; 7. Detroit, MI; 8. San Francisco, CA; 9. Sacramento, CA; 10. Tampa, FL.

One in three (33 percent) IM users say, they also send SMS messages or mobile instant messages at least once a week from their cell phone. Nearly half (47 percent) of IM users aged 13-21 engage in text messaging and mobile instant messaging, while 42 percent do the same. Meanwhile, one-quarter (24 percent) of those aged 35-54 said they send messages from their cell phones.

The interest in making PC-to-phone calls from the IM service is high around the globe, with Brazil leading the way. In fact, 60 percent of Brazilian IM users want to make PC-to-phone VoIP calls. Meanwhile, 48 percent of IM users in Hong Kong and 45 percent in Germany want to do the same.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/17/greengold.jpg?itok=nKMJWQ6p
Green Gold’s Golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/16/Gujarat_elections.jpg?itok=_UNo5uA8
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sunny-leoae.jpg?itok=3SZqrF40
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sm.jpg?itok=gUhILkq8
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sony-bbc_1.jpg?itok=mQuiQxIO
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/bbc_0.jpg?itok=jTEnctw5
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/shemaroo.jpg?itok=JLK5kQw2
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/mur.jpg?itok=Hql64_2L
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/uday_0.jpg?itok=t8VAurqw
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories