SHARING OF CRICKET FEED MANDATORY
The government has said that such shared content will be telecast
by DD on its terrestrial and Direct-to-home (DTH) service. The above
conditions shall apply to all future events including those covered
by existing contracts.
However, in case of cricket event whose broadcasting rights have
been obtained by sports channels prior to the proposed law coming
into effect, DD will get a feed for all matches featuring India
and the finals.
The mandatory content sharing is effective for all events held
within and outside the country.
The advertising revenue that accrues from the sale of such events
on Doordarshan will be shared in the ratio of 75:25 in favour of
This need not necessarily be just for cricket for which the broadcaster
will have to share the feed, sporting events of "national importance"
are also covered in the notification. Said events of national importance
will be determined following "consultations" among the
I&B ministry, the sports and youth affairs ministry, Prasar
Bharati and the concerned sports channels/sports rights management
ELIGIBILITY CRITERIA FOR APPLYING
- The company must be registered in India under the Indian Companies
Act, 1956, irrespective of its equity structure, foreign ownership
or management control.
- Have a commercial presence in India with its principal place
of business in India.
- Must either own the channel it wants downlinked, or must have,
for the territory of India, exclusive marketing / distribution
rights, including the rights to the advertising and subscription
revenues for the channel and must submit adequate proof at the
time of application.
- It should also have the authority to conclude contracts on behalf
of the channel for advertisements, subscription and programme
- For downlinking one channel, the company should have a minimum
net worth of Rs 15 million and for every additional channel, Rs
10 million more in net worth.
ELIGIBILITY CRITERIA FOR REGISTRATION OF NEWS CHANNELS
In the case of news and current affairs channels there are some
- It should not carry advertisements aimed at Indian viewers;
it should not be designed specifically for Indian audiences (here
one would assume this means that it can carry some amount of India-specific
programming as is being done by CNN and BBC); that it is a standard
international channel; that it has been permitted to be telecast
in the country of its uplinking by the regulatory authority of
- Further, any channel that has any element of news or current
affairs in its programme content will be deemed to be a news and
current affairs channel.
The notification gives a time limit of 180 days from date of issue
for channels to adhere to the downlink guidelines.
policy harsh on sports and international news channels
okays uplink and downlink guidelines
sharing: GoM bats for Prasar Bharati