Movies

Vissa in revamp mode; dubbed movies, interactivity key programming pull

MUMBAI: Chennai-based Raj Television Network's (RTN) Telugu channel Vissa TV is gearing for change. Come 5 June, and the channel will sport a fresh look along with a new logo.

In line with the makeover, Vissa will start telecasting dubbed English movies in Telugu. Also in the pipeline is a slew of interactive programmes.

 

Says Vissa TV executive vice president R Radhakrishnan, "We have been keeping a low profile these days. Now we felt it was time to jazz up a bit. The new shows we are launching will play a crucial role in our revamping process."

RTN has been uplinking Vissa TV, along with the Tamil channels Raj TV and Raj Digital Plus, from Bangkok since November 2004. The network had to move out its channels to Bangkok as the I&B ministry terminated its teleport licence. The government was acting against RTN uplinking its Vissa TV and now shelved Raj Musix from India without a valid licence.

The present makeover is part of RTN's decision to change the look and feel of the channels in its network. Raj TV has already started the process and is about to unveil its new logo on 14 May.

 

 

Programming initiatives:

With the makeover, Vissa TV is introducing the concept of dubbed English movies in Telugu in June. "We have acquired Jackie Chan and Bruce Lee movies. We will be launching a martial arts movie segment to telecast these movies in the weekends," says Radhakrishnan.

The channel is also banking on the game show genre to make waves in the market. One of the three game shows, Jackpot, will be an SMS-based live interactive game show.

"The channel has acquired the format rights of the show from a Hungary-based production company and the show will be shot in Hungary," says Radhakrishnan.

The one hour show is scheduled on week days between 9 pm to 10 pm. Viewers have to register their name and other details through SMS. The channel then picks up one of the registered viewers through a lucky dip and hurls questions at them. Each right answer will carry a certain amount of cash prize and the maximum prize money a viewer can win is Rs 100,000. Vissa will launch the Jackpot in the second week of June.

Chance Le Chance is an interactive on-ground show, slotted for weekends. The on-ground activity will cover all major towns in Andhra Pradesh. The channel will be launching a publicity campaign for Chance Le Chance covering television, print and below-the-line activities. Produced by Vinod Bala, the show has its anchor in popular television personality Uday Bhanu. The event will kick start on 21 May from Warangal.

Vissa TV has also lined up a musical talent show Paadaala Telugu Paatta to identify and promote new talents in lyric writing and playback singing. Anchored by popular playback singer Nithya Santhoshini, the show will have one winner in each category --- male singer, female singer and lyrics writer.

The channel will also be launching a daily soap Gharshana in the last week of June. Starring popular artists from Telugu film industry, the serial is produced by Vinod Bala.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Ajay%20Bijli.jpg?itok=UhN70B6e
PVR Q1 profit increases 3% to Rs. 443 mn

MUMBAI: PVR Limited announced its audited standalone and consolidated financial results for the quarter and year ended 30 June, 2017. The consolidated revenues for quarter ended June, 2017 was Rs 6.53 billion as compared to Rs 5.79 billion during the corresponding period of last year, up by 13%....

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/Photo-1-fhf.jpg?itok=BjCs5CqN
Viacom18 partners with FHF in its film restoration and archiving for third year

Viacom18 announced its support to the Film Heritage Foundation (FHF) for the annual Film Preservation & Restoration Workshop India being held from 7 to 14 October 2017 in Chennai.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/jhol.jpg?itok=gr6u0E1Q
SPNI and Mojo production launches Maacher Jhol's trailer

Sony Pictures Networks India’s (SPN) latest offering, co-produced by Mojo Productions Pvt. Ltd, bengali film Maacher Jhol's trailer was launched today on the big screen in the presence of the cast and crew.

Movies Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/jagga.jpg?itok=9q5phoZT
A week full of damp squibs, despite huge expectations

Some whiz kid got the idea that to make an Indian version of the popular comic book series Adventures of Tin Tin,blending it with a generous dose of Hollywood musicals and the rest will follow. But this just an idea, a one-liner. Not a script. However, a star fell for it for as he had nothing to...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/film-bazzar.jpg?itok=aXdmkfeu
Entries open for NFDC Film Bazaar at IFFI 2017

The National Film Development Corporation (NFDC), which hosts the Film Bazaar during the International Film Festival of India in November in Panaji, has invited entries for the 11th edition of NFDC Film Bazaar Co-Production Market

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/abhram.jpg?itok=7nsn3PaG
Radio City launches initiative to felicitate regional film fraternity

Radio City 91.1FM, a leading radio network, in yet another pioneering move, announced Radio City Cine Awards, its first ever award initiative to felicitate regional film fraternity in India. There are 10 different categories like favourite actor, favourite actress, favourite director, favourite...

Movies Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/muuna.jpg?itok=oHHT0COD
Munna Michael..... Just a passable affair!

Munna Michael follows the formula of musical films about disco dancers made during 1980s to the core. You know, the kind of films Mithun Chakraborty was identified with! Such films also provided ample scope for action. Dances were the mainstay of these films. Action and romance followed. But this...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Saregama-Logo.jpg?itok=DYHmJQMt
Saregama's Yoodlee to target 18-30 age-group with thematic films

MUMBAI: Popular music banner Saregama has ventured into film production through Yoodlee Films under which it will make thought-provoking and engaging content, releasing films every month. Targeting the 18-30 age group, the banner will cater to the inherent need of the audience to watch strong...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/18/5555555555555.jpg?itok=83HRb8jD
Distributors' 'star films' gamble backfires

Jagga Jasoos is the latest film to release last Friday. The team of Anurag Basu and Ranbir Kappor who combined to give Barfi (2012) were expected to come up with something better. What is more, even Ranbir Kapoor had put his faith Basu and turned a co-producer in the project! The film, in the...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories