Television

Playboy TV eyeing India?

NEW DELHI: Playboy TV, which generates excitement in people's minds despite more raunchy stuff easily available in the Indian market, is not only looking at the South East Asian market, but India too, if exploratory talks held with MSOs here are to be believed.

What's more, government officials have already been sounded out at a very informal level over whether laws in India would ever permit adult content on television.

 

A senior government official did admit that "some representative of an adult channel" had inquired a few months ago about the regulatory framework in India relating to such programming and had been informed that, if such things were to be allowed, it "would take time" as "no official file" has been created in the government on allowing adult content on TV yet.

What could have warmed the cockles of managers of Playboy TV and other such channels is a level of acknowledgement within the Indian government that if the broadcast sector behaves properly, the feasibility of allowing adult content in late hours on TV could be examined. Of course, whether Playboy TV would be ever allowed entry into India in an encrypted or some other form is the stuff of which fancies (and fantasies) are made.

 
 
 

Considering the lack of political will on such sensitive issues would weaken the resolve of any coalition government, it's a laudable effort on the part of Playboy TV to even think of bringing to India a diluted version of its channel, which the Indians partly snacked on some years back when a branded blockused to air on a freely distributed Russian channel (TB6) whose distribution in India has been banned since then.

What Playboy TV is looking at making available is a much diluted form of the channel that is available in other parts of the world. If it were to be granted "Indian entry", it would be in an encrypted form on a DTH platform or in a regime where it could be monitored from accessibility and content points.

For starters, no DTH operator in India would risk the business by agreeing to have a Playboy channel on its platform, a CAS regime looks like the only option for Playboy Inc. But this too would be a very limited option as even in an addressable system, existence of Playboy-type channels would be frowned upon here.

The policy-makers' resistance in India notwithstanding, Playboy TV is exploring launching a feed for the South East Asian market later this year.

The feed, of course, would be an 'edited' and diluted version of what is available in parts of Europe and the US.

 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/flix.jpg?itok=Ur43FBM_
Witness the heart-warming bond unfold in the epic-adventure movie Alpha premiering on &flix, &Privé HD and Zee Café

Amidst the vast wilderness, the survival of the fittest truly determines life and death. But what happens when your fight for survival brings with it the dangers of the wild? Witness a young boy unleash his inner warrior and struggle as he travels through treacherous landscapes in the epic-...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/smriti.jpg?itok=PZiuoicm
Smriti Mehra elevated to Executive Vice President, Focus at Network18

After stints with Discovery Channel, Arré and Turner Broadcasting, Smriti Mehra returned home to Network18 Group last year. The company today announced her elevation as EVP – Focus, to head revenue. She will report to Priyanka Kaul – President, Marketing & Special Projects, Network18.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/ganga.jpg?itok=H7BNoB2s
Big Ganga launches 4 new Bhojpuri shows

Big Ganga, ZEE Entertainment Enterprise Ltd’s Bhojpuri general entertainment channel in Bihar, Jharkhand, and Purvanchal is all set to cater to the demands of its audience for original content with two hours of weekday and one hour of weekend with four new shows.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/t_tv_punjabi.jpg?itok=S7j173Rc
New FTA channel T TV to focus on Punjabi audience

T TV, Taur Punjab Di, is the latest 24 hour free to air channel being launched by Teleone Consumers Product Pvt Ltd which is a part of DV Group of companies and is aimed at providing quality entertainment to the north Indian audience.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/re.jpg?itok=ab6NQhhE
ARG Outlier Media writes to TRAI, accuses News18 India of flouting landing page directive

ARG Outlier Media Asianet News, which owns channels like Republic TV, Republic Bharat among others, has accused TV18 Broadcast Ltd of flouting Telecom Regulatory Authority of India’s (TRAI) 3 December 2018 directive to broadcasters and distribution platform operators (DPO).

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/abby.jpg?itok=9MZhUc6j
“ABBY AWARDS 2019” announces the illustrious Master Jury for the Creative ABBY’s

The gold standard in advertising awards, ABBY Awards 2019 that celebrates creative excellence in the category has announced an illustrious master jury for the upcoming edition.

Television TV Shows Awards
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/discvoeryu.jpg?itok=IQ7Sndek
Discovery India unveils unique short-form video destination on Dailyhunt app; Discovery Plus creates waves on the digital media

Discovery Communications India (DCIN), country’s leading factual entertainment network, has entered into a unique partnership with India’s No 1 News and local content discovery app – Dailyhunt.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/ele.jpg?itok=Zm4iItwH
Analysis: Latest news television trends and consumption patterns

The FICCI M&E 2019 report says that 43 percent of the 885 private TV channels in India are ‘news channels’. It further states that news, which commands a 7 percent share of viewership, garnered a disproportionately high share of advertising volumes.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/motu.jpg?itok=J_d92mnz
Kids prefer home-grown content, feature films on TV

The TV industry is growing and so is kids’ viewership. Since 98 per cent of India is still single TV homes, co-viewing is extensive and leads to better targeting options while demand for localised content and regional content are a boon to creators. Broadcast Audience Research Council (BARC) India...

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories