The
J Bole Toh Jadoo series had 660,000 kids tuning
in, out of which an astounding 40,000 plus kids responded
to Jadoo’s appeal for help in the final episode
of J Bole Toh Jadoo Season I by participating
in the - 'I want to be with Jadoo.' One winner will
be getting an opportunity to star with Jadoo in several
episodes, which will be aired on Nick in mid-June.
Extended
focus group sessions conducted by research agency
Synovate with both boys and girls in the key age groups
of 7-8 and 11-12 years explored reactions to the show
J bole toh Jadoo in terms of content, execution
and character perceptions.
The
findings reflected that there was a high awareness
for not only Jadoo but also his planet Tarkopar and
other key characters. The show evoked an animated
response among focus groups from both girls and boys
alike.
Speaking
on Season II, Nick India director - business and operations
Pradeep Hejmadi said, "The plan was always to
bring back Jadoo on Nick but we were further encouraged
by enthusiastic response to the show fed back to us
through research as well as an overwhelming number
of calls that we received in response to our - 'I
want to be with Jadoo' contest. In Season II, look
out for even more amazing animation, action, music,
humour and fascinating characters while retaining
all the elements that have made the show a hit with
kids."
In
the new series Nick has specially focused on localised
content and situations, based on well-known mythological
stories that kids can relate to. Also entwined in
the plot will be subtle pro-social messages. For example,
the villain Gattru's powers increase when humans litter.
Says Hejmadi, "Kids hate to be told what to do
and everyday life gives them their fair share of that.
So the best learning comes through subtle but effective
messaging from role models they look up to. Jadoo
is just that kind of role model and he's entertaining
too!"
Also
in the anvil is the 'Jadoo Space Challenge', which
is a recreation of Jadoo's planet Tarkopar on Earth.
