BBC World already reaches thousands of households across the country through multi-channel multipoint distribution system [MMDS] and cable platforms, informs a BBC release.

BBC World head of network development Gerry Ritchie says, "Sri Lanka is an important and growing market for BBC World and we are very excited to be part of this new platform and the horizons it opens up for us in the region."

"The channel has a significant following here, especially in light of our coverage of the recent tsunami tragedy. We look forward to providing viewers with our award-winning journalism and news reporting," Ritchie adds.

Handling the region, BBC World regional manager T.R. Bhakthavatsala adds, "This is fantastic news and a great technological advancement for the broadcasting industry in Sri Lanka. The DTH service, using state-of-the-art technology, will offer viewers better quality television output."

CNBSat's service is founded in partnership with Hong Kong-based Asia Broadband Network Ltd.