Television

Fox wins the season in 18-49 demographic

MUMBAI: Buoyed by the success of its music based reality show American Idol, US broadcaster Fox got its first ever win for a TV season in the 18-49 demographic. This age group is highly sought after by advertisers and Fox came out on top for the September 2004-May 2005 season.

 


American Idol helped Fox knock out the competition

CBS scored its third consecutive victory in the total viewers column by a comfortable margin. American Idol took the top spot in the top 10 shows of the season in the 18-49 age group. ABC's Desperate Housewives was next. What is interesting is that Fox started the season on a bad note. Its reality show The Next Great Champ fared so poorly that it was quickly shipped off to Fox Sports.



Desperate Housewives turned things around at ABC

At the start of the season another flop for Fox was The Rebel Billionaire. Hosted by Richard Branson, the Rupert Murdoch owned broadcaster had been hoping that the show would prove to be a rival to NBC's The Apprentice.

The race to win the 18-49 category was close. Early projections showed that Fox was slightly ahead of CBS in that group by one-tenth of a demo rating point (4.1 versus 4.0), according to data from Nielsen Media Research.

Third-place ABC (3.7) was been bolstered by Desperate Housewives and the medical soap Grey's Anatomy. NBC lost 19 per cent of its viewership in the 18-49 demographic. One show that did not work was The Contender. Its failure along with Fox's previously mentioned Next Great Champ puts a question mark over the future of sports based reality shows.

Speaking of The Contender, another big loser on the boxing reality show was Japanese auto giant Toyota, which had shelled out a whopping $ 16 million as part of a product placement deal.

 
 
 


Mark Burnett failed to work his magic on The Contender.

The 2004-05 TV season went out with a bang when the two-hour season finales of Fox's American Idol and ABC's Lost drew a collective average of 51 million viewers to broadcast television.

Another notable feature during the season was that the sitcom continued its decline. ABC cancelled its show 8 Simple Rules. It lost 43 per cent of its viewership in the 18-49 age group. NBC's Will And Grace lost 38 per cent of its share because there was no Friends lead in.

NBC suffered the blows of losing Friends at the same time that viewership of other established programmes on its schedule took a dive in the ratings. The situation was very different in August 2004 when the network was doing well with its coverage of the Athens Olympics. During the recently concluded season even established shows like Law And Order struggled in the face of competition from CBS' ratings winner CSI: NY and ABC's Desperate Housewives.

With The Apprentice suffering from viewer fatigue with a 37 per cent drop in viewership, the hospital drama ER ended up being NBC's top-rated programme overall. It came in at number nine as far as ratings for the season in the 18-49 age group was concerned. Meanwhile, as far as the May Sweeps are concerned CBS won for total households, with an 8.8 rating and a 15 share, while Fox won the 18 to 49 segment with a 4.5 rating and a 13 share. One show that benefited from American Idol is the show that immediately follows it on Fox - the medical drama House.

The question for the other broadcasters is how they will counter the Idol effect next year. ABC is said to be moving Lost into that slot.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Rajesh-Kaul.jpg?itok=7vwve68i
El Clasico among most viewed global annual sporting events, says Sony's Rajesh Kaul

MUMBAI: Spain’s leading football league La Liga’s official broadcasters in India -- Sony Pictures Networks India president, distribution and sports Rajesh Kaul has said that El Clasico was among the most viewed annual sporting events in the world and they enabled football fans who could not watch...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/White-Highway.jpg?itok=LL3E4p7T
Discovery A-Pac, Hubu & Looking Glass acquire lifestyle, sports & wildlife programmes from GRB

MUMBAI: GRB Entertainment has announced sales to Discovery Asia-Pacific, Hubu Media, and Looking Glass International for a variety of titles spanning lifestyle, wildlife, and sports.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/03/Pankaj-Sourav_0.jpg?itok=-MGetI3Q
World Billiards Championship to be telecast live on digital media

MUMBAI: Sports app Sports Flashes has tied up with Billiards & Snooker Federation of India (BSFI) to telecast the IBSF World Billiards Championship live. The championship will be taking place in Bengaluru from December 5 to 12. The eight-day championship that includes the Points format and the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/star-plus-800x800.jpg?itok=skBw-Vyj
Star Plus leads in traditional entertainment media brand category: Study

In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/discovery-800x800.jpg?itok=0Nm7MzL-
Discovery to air 'River Monsters' throughout December

Freshwater detective, biologist and extreme angler Jeremy Wade has spent three decades traveling the world’s waterways in search of man-eaters that lurk beneath the surface of rivers and lakes in some of the most inhospitable locations in the world.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/tv-today-800x800.jpg?itok=S95bd2jx
Q2-17: TV Today Network topline up

BENGALURU: TV Today Network Limited (TVTN) reported 5.1 per cent increase in standalone revenue (TIO) for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year (Q2-16). Standalone profit after tax (PAT) however declined 4.1 per...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/monisha-800x800.jpg?itok=Z2ntYoIO
Discovery appoints FremantleMedia's Monisha Jaising Vaid

Discovery Networks is on a hiring spree. In its endeavour to accelerate growth and embrace opportunities beyond linear, Discovery Networks Asia-Pacific has now appointed Monisha Jaising Vaid as the director of original content for real world products. She joins from FremantleMedia India TV...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/fremental-800x8000.jpg?itok=KYe2Um-i
Wentworth: Fremantlemedia International, Sky Deutschland tie up

FremantleMedia International (FMI) has announced it had secured a deal with German-speaking PayTV platform, Sky Deutschland, for the award-winning and critically-acclaimed prison drama, Wentworth.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/Amirzada-cast.jpg?itok=AdSC4XPM
Amirzada Nawab Khan's story to be telecast on Zee Yuva

MUMBAI: Maharashtra Police, one of the potent police forces in India, has come a long way from the decade of 80s when it lacked training & high-end precision weapons which is the norm of late. That decade was marked with the rise in crime and police’s main weapon were their networking skills...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories