Rajiv Garg appointed MD of Dish TV

NEW DELHI: Dish TV, India's first direct-to-home (DTH) service, has got itself a new managing director in Rajiv Garg.

Garg, who has been with the Essel Corporate Group for the last three years, will be responsible for spearheading all initiatives at Dish TV with an aim to achieve rapid expansion.


Garg's appointment, according to sources in the company, has been made in New Era Entertainment Network Limited (NEENL), which manages the affairs of Dish TV. His involvement would expand the existing Dish TV team, which also includes the company's CEO and old Zee hand Sunil Khanna.

The sources said that, in recent times, under Garg's leadership, Dish TV has seen an upsurge in the subscriber base. Incidentally, within the company his designation is being referred to as Dish TV's activity managing director.



Garg has diverse industry experience and his previous stints in senior positions include Raymond's Ltd, Jindal Saw Pipes Ltd, and Lazard India Ltd.

One of the recent achievements of Garg has been to successfully launch `har chhat par' (a dish on every roof top) marketing initiative that envisages slashing the price of hardware and set top box by up to 50 per cent. This has seen an upsurge in the subscriber base of Dish TV, which is presently over 200,000.

This scheme gives consumers more than 86 channels for Rs 3,990, which includes a digital set top box, satellite dish antenna, installation fees and subscription charges for one year.

With the government clearing the DTH applications of Space TV (a Tata and Star joint venture) and Sun Group, the industry expects renewed and hectic activity in this segment of broadcasting. But before Space TV and Sun establish their DTH services, they would have to contend with Dish TV, which certainly enjoys a first-mover's advantage, as also Indian pubcaster KU-band free service DD Direct Plus.

Dish TV currently offers 113 TV and 13 radio channels.

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories