Stallone less than optimistic about 'The Contender' returning

MUMBAI: Even as the curtain comes down on the first season of US broadcaster NBC's boxing based reality show The Contender tomorrow 24 May one of the show's executive producers does not hold out much hope about the show returning for a second season.


Actor Sylvester Stallone who shot to fame with the boxing movie Rocky way back in 1976 has put the blame on NBC for the fact that the show has not quite excited audiences. He feels that the show should have had a better time slot.

Reports indicate that the episode which aired on 8 May saw 6.1 million viewers tuning in. By comparison, 14.8 million watched Extreme Makeover: Home Edition. Each episode of The Contender cost $ two million. In India the show airs on AXN.



On a more positive note when tickets for the final Contender boxing match went on sale last month at a price of $100 to $300, they sold out immediately.

Meanwhile Yahoo! is trying to draw at-work boxing enthusiasts into the ring for an afternoon of live, Web-only bouts sponsored by Toyota and Intel.

In an extension of its deal with The Contender Yahoo! will host two exclusive bouts between contestants chosen by fans of the show. The fights will be streamed live from Caesar's Palace in Las Vegas tomorrow 24 May before the season finale.

Yahoo!'s regular Contender sponsors, Toyota and Intel, are the featured brands during the 24 May bouts. The companies will get play in a combination of pre-roll video and banner placements on the official site.

Yahoo's senior VP of entertainment and content acquisition Jim Moloshok said, "The Internet is the television for the workplace. The nice thing about an event like this one is that we're able to reach people during what is primetime for broadband use. From an advertiser's perspective, it's a great time to reach them, because they're about to leave work and go to happy hour or to the grocery store."

Yahoo! is calling the afternoon matches Fan Favourite bouts. During the two weeks leading up to the finale, viewers could go to the show's official site on Yahoo! and vote for eliminated contestants who they would most like to see fight again.

Latest Reads
Zee Anmol retains leadership in GEC (U+R) in week 20

Star Plus and Star Utsav swapped their sixth and seventh positions in Broadcast Audience Research Council (BARC) data of week 20 of 2018 in the Hindi GEC (U+R) market, whereas in rural markets no changes were observed as compared to the previous week. Sony Sab and Star Bharat exchanged their...

Television TV Channels Viewership
Karnataka election helps news channels increase ratings

The general news channels witnessed a spike in the ratings because of the Karnataka elections. Aaj Tak led the chart in all three Hindi news markets, as per Broadcast Audience Research Council’s (BARC) week 20 ratings for 2018. English news genre doubled its ratings in week 20 and Republic TV...

Television TV Channels Viewership
Applause Entertainment and Sudhir Mishra hold Ronit Roy, Tisca Chopra and Parvin Dabas, ‘Hostage’

Applause Entertainment, the content studio from the Aditya Birla Group brings its audiences a premium drama series that will be a bolt from the blue. ‘Hostages’ is a potent conspiracy thriller fueled by several twists, strong performances and sharp direction. ‘Hostages’ brings together a stellar...

Television TV Channels GECs
ITV Network readies Punjabi music channel

MUMBAI: All the Punjabi music lovers have a new destination to groove to the bhangra. ITV Network is launching a new music channel P Tunes. A source close to the development confirmed the news and revealed that the channel will be launched next month. “There will be two channels, HD which will be...

Television TV Channels Music and Youth
Eros International profit margins up in FY 2018

BENGALURU: The Sunil Lulla-led Indian film and media company Eros International Media Ltd (Eros) saw EBITDA for the quarter ended 31 March 2018 (FY 2018, year, fiscal under review) of Rs 328.21 crore and a margin of 34.2 per cent of operating revenue, about 985 basis points more than the margin of...

Television TV Channels Movie Channels
Zee Cinema to air the World TV Premiere of the family entertainer Pad Man on Saturday, 26th May at 8PM

The people who are crazy enough to think they can change the world are the ones who do. A movie that dared to break stereotypes and talk about a tabooed topic, Pad Man was instrumental in creating a platform to discuss female hygiene in the country. Helmed by the celebrated director R Balki, Pad...

Television TV Channels Movie Channels
TV Today board recommends 45% dividend; numbers up

The board of directors of TV Today Network Ltd (TVTN) has recommended a dividend of Rs 2.25 (45 per cent) per equity share of face value of Rs 5 each for the financial year ended 31 March 2018 (FY 2018, year, fiscal under review). The company has reported 10.7 per cent growth in consolidated total...

Television TV Channels News Broadcasting
Sony takes audiences to the crossroads with new show

MUMBAI: After being a leader in introducing mythological shows, Sony Entertainment Television (SET) is taking a different route. The channel’s latest offering is Zindagi ke Crossroads, a 39-episodic interactive show where the studio audiences will put forward their opinions on the challenges faced...

Television TV Channels GECs
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories