Television

Spiritual channel Aastha to launch in Canada, UK

MUMBAI: India's most prominent spiritual network, Aastha Broadcasting Network Ltd (ABNL), is aggressively reaching out across the world.

After having successfully clinched more than 1,000 customers for Aastha channel on the DirecTV platform in the US, the network is now in the process of signing a deal with BSkyB on the direct-to-home (DTH) platform in the UK and Europe and the Asian Television Network (ATN) platform in Canada.

 

The channel plans to launch in Canada within two weeks while in UK it expects to be available by August. In the UK market Aastha will be priced at ? 9.99, while in Canada on ATN, the largest ethnic platform, the channel will be available for $14.95 (Canadian dollar).

 

 

Speaking exclusively to Indiantelevision.com, ABNL CMD-CEO Kirit Mehta says, "Our aim is to take Aastha to every home across the world. We've got the licenses from the Canadian Radio-Television & Telecommunications Commission in Canada and the Office of Communications (Ofcom) in the UK. In about two weeks time, we'll also be available to the ethnic viewers in Canada and by August we'll also be available in the UK and Europe for the immigrant population."

On the future plans of the company, Mehta revealed that the company is further planning to reach out to viewers in South Africa, Middle East, Australia and New Zealand.

Mehta reveals, "We are in the process of negotiating with DSTV in South Africa, Pehla TV in the Middle East and Vision Asia in Australia and New Zealand."

Aastha's step into the global market is seen as a drive to generate pay revenues even as there is very little scope for spiritual channels to augment advertising revenues in the Indian market. The strategy in terms of programming is also to tap the fastest growing immigrant segments across the globe who are hungry for more ethnic spiritual and wholesome family front programming.

In terms of raising funds for the new ventures, Mehta says, "We'll be on the pay platform across the world. In the initial stages we hope to generate enough revenue from USA, UK, Canada and these funds will be utilised to meet our operational and marketing costs in the other countries. Apart from that, we also hope to raise funds from the market."

The network currently has two channels -- Aastha, which is a spiritual channel with a focus on discourses and live Yoga demonstrations, and Aastha 2, which airs bhajans and kirtans, Gurbani from Nanded with aartis from Vaishnadevi, Shirdi Saibaba and Tirupati Balaji in the pipeline. The international channel Aastha will be a mix of content from both Aastha and Aastha 2 as well as some premium niche programming will be generated from the local markets across the world.

When queried on whether any new channels will be added on, Mehta says, "We plan to launch two more channels in the future. For the southern audiences, it will be a mix of Tamil, Telugu, Kannada and Malayalam. Then there is another one on Jainism that will be for a specific niche audience."

In India, Aastha broadcasts programming in Hindi, Gujarati and English. This year, the channel has plans to air locally originated programming as well. Currently, both the channels are free to air but over a period of time the company plans to go pay with Aastha 2.

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/STAR-BHARAT.jpg?itok=KUZdw1Ld
Star Bharat viewership skews to rural India: BARC and Chrome data analyses

BENGALURU: Star India’s free-to-air (FTA) Hindi GEC Star Bharat was launched on 28 August 2017. Star Bharat is the new avatar of Star India’s Life OK that went off air. The channel has been rocking ratings tables since the very first week of launch under its new moniker.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/breaking-point.jpg?itok=o9MrMh_3
Discovery Channel launches 'Breaking Point: Commando School Belgaum'

MUMBAI: Discovery Channel has launched Breaking Point: Commando School Belgaum, a series of 4 episodes which gives the viewers a glimpse of the thirty-five days gruelling course that the officers must undergo to be a part of India’s Elite Commando Force. The series has been produced by Sparkle...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/star-world.jpg?itok=zwedwX5P
Star World lines up Hollywood A-listers' shows starting 25 Sept

Meryl Streep and Al Pacino, around 10 years ago, debuted on television with ‘Angels in America’ and the media went into a frenzy - ‘Is it the Oscars or the Emmys’, tabloids flashed as they walked the Emmys red carpet! Little did we know that a new-age trend was being set!

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Ajay%20singh.jpg?itok=kAtpJZZK
SpiceJet's Ajay Singh may take control of NDTV, latter denies (updated)

MUMBAI: NDTV may change hands as its founders -- Prannoy Roy, Radhika Roy and the promoter firm RRPR Holding -- are facing a CBI probe for allegedly concealing a share transaction. A senior NDTV official, however, told the Hindu that the reports were untrue. Singh, it was earlier reported, will...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/ZEE.jpg?itok=joRzwzAl
Zeel channels continue to rule across genres

BENGALURU: In what seems to have become almost normal over the last few weeks, Zee Entertainment Enterprises Limited (Zeel) channels Zee TV and Zee Anmol continued their Hindi GEC supremacy in the weekly top 10 channels across genres list for week 37 of 2017. Broadcast Audience Research Council of...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Abhishek%20Maheshwari.jpg?itok=bzl-kP5R
Disney pushes brand bindass as it merges with bindass Play, enters OTT space

MUMBAI: It's hardly a week since Disney India rebranded its movie channel UTV Movies, and now the network has consolidated its two channels -- that is bindass and bindass Play. Along with that, in its promise to be omni-present across platforms, bindass will launch an OTT platform for the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/DD_Kashir.jpg?itok=mZBvSFYf
DD Kashir bids: Prime Focus, Beehive, Grasshopper get breather

NEW DELHI: The three agencies which had been shortlisted by Doordarshan to undertake the channel packaging work for its channel DD Kashir can now submit their bid amounts by 29 September 2017.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/kbc.jpg?itok=CMtI933J
Sony Entertainment climbs to second position, Zee Anmol retains lead in two markets

While Zee Anmol retained lead in two markets, KBC-backed Sony Entertainment bagged the second position with high ratings in the urban market. Zee Anmol retained lead in Hindi (U+R) and rural markets, whereas Star Plus led the urban market in week 37 of Broadcast Audience Research Council (BARC)...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Arnab-Story.jpg?itok=_k8ssaP8
English News ratings' slide continues although Republic TV viewership improves slightly

The Arnab Goswami headed Indian English News channel Republic TV has been leading the genre in terms of viewership right from week 19 of 2017, the week the channel was launched.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories