Television

Spiritual channel Aastha to launch in Canada, UK

MUMBAI: India's most prominent spiritual network, Aastha Broadcasting Network Ltd (ABNL), is aggressively reaching out across the world.

After having successfully clinched more than 1,000 customers for Aastha channel on the DirecTV platform in the US, the network is now in the process of signing a deal with BSkyB on the direct-to-home (DTH) platform in the UK and Europe and the Asian Television Network (ATN) platform in Canada.

 

The channel plans to launch in Canada within two weeks while in UK it expects to be available by August. In the UK market Aastha will be priced at ? 9.99, while in Canada on ATN, the largest ethnic platform, the channel will be available for $14.95 (Canadian dollar).

 

 

Speaking exclusively to Indiantelevision.com, ABNL CMD-CEO Kirit Mehta says, "Our aim is to take Aastha to every home across the world. We've got the licenses from the Canadian Radio-Television & Telecommunications Commission in Canada and the Office of Communications (Ofcom) in the UK. In about two weeks time, we'll also be available to the ethnic viewers in Canada and by August we'll also be available in the UK and Europe for the immigrant population."

On the future plans of the company, Mehta revealed that the company is further planning to reach out to viewers in South Africa, Middle East, Australia and New Zealand.

Mehta reveals, "We are in the process of negotiating with DSTV in South Africa, Pehla TV in the Middle East and Vision Asia in Australia and New Zealand."

Aastha's step into the global market is seen as a drive to generate pay revenues even as there is very little scope for spiritual channels to augment advertising revenues in the Indian market. The strategy in terms of programming is also to tap the fastest growing immigrant segments across the globe who are hungry for more ethnic spiritual and wholesome family front programming.

In terms of raising funds for the new ventures, Mehta says, "We'll be on the pay platform across the world. In the initial stages we hope to generate enough revenue from USA, UK, Canada and these funds will be utilised to meet our operational and marketing costs in the other countries. Apart from that, we also hope to raise funds from the market."

The network currently has two channels -- Aastha, which is a spiritual channel with a focus on discourses and live Yoga demonstrations, and Aastha 2, which airs bhajans and kirtans, Gurbani from Nanded with aartis from Vaishnadevi, Shirdi Saibaba and Tirupati Balaji in the pipeline. The international channel Aastha will be a mix of content from both Aastha and Aastha 2 as well as some premium niche programming will be generated from the local markets across the world.

When queried on whether any new channels will be added on, Mehta says, "We plan to launch two more channels in the future. For the southern audiences, it will be a mix of Tamil, Telugu, Kannada and Malayalam. Then there is another one on Jainism that will be for a specific niche audience."

In India, Aastha broadcasts programming in Hindi, Gujarati and English. This year, the channel has plans to air locally originated programming as well. Currently, both the channels are free to air but over a period of time the company plans to go pay with Aastha 2.

 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/FY18.jpg?itok=O5w2knJ_
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mehul_Kapadia.jpg?itok=8ov9ErjP
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/week%2041.jpg?itok=dlmdEXYB
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/bb.jpg?itok=zY4XZsFs
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/kaal.jpg?itok=UqtRUxIk
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/cnbc.jpg?itok=EokyIsrZ
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/news.jpg?itok=DMl2reiu
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/allu.jpg?itok=B2FEfPB4
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/10/btvi.jpg?itok=VtXL2F1Y
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories