Sony shifts Sab to PAS 10 as part of 2nd pay bouquet

MUMBAI: After acquiring Sab TV, SET-Discovery's One Alliance has made the humour-centric channel a part of the platform's second pay bouquet.

As part of this move, the channel has been shifted to PanAmSat 10, the satellite from which all Sony's channels are broadcast, and is beaming as an encrypted feed. Currently, Sab is also available on its old position at AsiaSat 3 as a free-to-air channel, the dual feed will stop once Sab TV's contract with AsiaSat expires in early June.


"Sab TV has already joined the pay bouquet of One Alliance. It will strengthen our second bouquet. The decoder boxes are currently being seeded in the market," says SET India chief operating officer NP Singh.

One Alliance's second bouquet, priced at Rs 38 a month, will have an upward rate revision, says a source. The price is not decided yet but an announcement is expected before May-end. Singh, however, did not wish to comment on whether the rate of the second bouquet will go up.



One Alliance's second bouquet includes Ten Sports, MTV, Nick, Discovery Travel & Living, Animax and the NDTV channels. It will be up against Zee-Turner's new bouquet of Pogo, HBO, Vh1, Zee Business and Awaaz priced at Rs 25 (retail price to the consumer is Rs 40) and Star India's offerings at Rs 22 for the two Disney channels, Star One and Hungama TV.

Already showing movies on weekends, Sony plans to position Sab TV as a "humour and light entertainment" channel without deviating from its male skew audience base. Reality and game shows are also being lined up, though a complete fix on the channel's programming will be finalised in the next few months.

"We will have a variety of entertainment shows. Our initial programming focus will be on the 8-10 pm band. Gradually, we will expand it to 11 pm," says Singh.


Latest Reads
ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

The board of directors of ZMCL has inter alia approved a draft of Scheme of Arrangement and Amalgamation for demerger of print media undertaking of the company into Diligent Media Corporation Limited (DMCL), merger of Mediavest India Private Limited and Pri Media Services Private Limited into DMCL...

Television TV Channels News Broadcasting
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories