CNBC Asia Pacific inks distribution deal in Vietnam capital

MUMBAI: CNBC Asia Pacific has signed an agreement to launch the CNBC Asia channel into Vietnam's capital through the recently launched Ho Chi Minh City Television network.

The 24- hour channel will be offered as part of HCMC TV's international tier, informs an official release.

CNBC's line-up of Asian-focused programming, like Asia Squawk Box, CNBC Tonight, a newly launched evening primetime programme incorporating business, news, investment and lifestyle content.

CNBC Asia Pacific president and CEO Alexander P Brown said, "This deal provides a superb opportunity for the brand new HCMC TV network to add value to their channel packages with the the CNBC Asia channel."

"For us, this deal signifies a positive move towards the IndoChina markets, and is a reflection of CNBC's appeal to a fast-growing and highly entrepreneurial market like Vietnam," said Brown.

Ho Chi Minh Television deputy director Truong Kieu Nga said, "Ho Chi Minh Television is committed to providing the best-quality programmes to widen our viewers' knowledge of the world and bring reliable and timely business news and information to our customers. CNBC Asia is an outstanding addition to our package offerings and we are confident that viewers in Vietnam will benefit from the CNBC's superior news and programming output."

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