Television

SaharaOne in programming rejig, to launch new Rajshri show 'WRWML'

MUMBAI: Bollywood's erstwhile king of family sagas - Rajshri Productions - will mark their entry into C&S homes with their first television venture Woh Rehne Wali Mehelon Ki (WRWML) on a mainstream channel - SaharaOne.

 

Come 30 May and the channel will see a change in its prime time programming line up with the launch of this new show. Currently Dial One and Win airs at 8.30 pm (Monday to Thursday) and is followed by Ken Ghosh's Pepsi A.D.A at 9 pm. WRWML will steal the 9 pm slot and subsequently Pepsi A.D.A will be pushed to the 9.30 pm slot.

 
 
 

As a result, the present 9.30 pm show Prratima, which is all set to don a new image will be shifted to the afternoon slot and will be aired at 3:30 pm. The sun will set on the Hema Malini starrer Kamini Damini on 26 May, which currently airs in the 10 pm slot. In place of Kamini Damini, Best of Kagaar series will be aired from 30 May.

Also, keeping in mind the summer holidays, SaharaOne has introduced a new morning band from 9 am to 12 pm - Chutti Express - which essentially caters to the kids and is essentially a repackage of the channel's kids' shows - Dhoom, Just Kids, Chacha Chaudhary, Hukum Mere Aka and Gilli Danda.

Apart from this some big ticket movies are also lined up on the channel, the first of them being Ram Gopal Varma's Naach starring Abhishekh Bachchan and Antara Mali. SaharaOne COO Purnendu Bose says, "We have quite a few other big movies also lined up; however at this stage I cannot divulge their names."

Speaking on the marketing and promotional activities that will surround WRWML, Bose says that the promotional activities start from tomorrow (20 May). The story revolves around the pampered daughter of a business tycoon who is confronted with doing household chores and other things that a middle class girl would be doing - for example traveling by public transport, buying vegetables, cooking, etc. Keeping in mind the story line, public transports like local trains and auto rickshaws will be branded with the show. Bose informs that close to 5000 auto rickshaws across the country have been branded with the show. The show will be promoted in the top 15 TAM cities of the country.

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