Work your shoes to watch more TV

MUMBAI:An interesting innovation in the US might just change the kids viewing patters in America. A final year student at the Brunel University has come about with a unique way of incetivising children to get kids to stay fit

The idea being the shoe dubbed through 'square eyes' which is linked to a base station, which transmits to the TV how much exercise the child has taken over the day, in terms of steps taken.


The base station inturn converts steps to TV time, hence in effect this specialised shoe will control the amount of TV the kids watch.

While one button on the shoe records the amount of steps taken by the child over the day, another transmits this information to a base station connected to the TV. Interestingly, the TV will automatically switch off once the time earned has expired.

The whole idea stems from the thought of children being exposed to varied television offerings and kid's channels. While a decade ago, children entertained themselves by playing outdoor games, now its the television that dictate their lives.

Square-eyes will be an endeavour to help children to include exercise in their daily routines from an early age.

Pedometers, which measure the number of steps taken are becoming popular, and it's hoped that the Square eyes shoes will have a similar appeal.

However, the target of the Shoes is a little higher than the recommended average on the pedometer, 12000 steps a day for girls and 15000 steps for boys, equating to a maximum of 2 hours TV time a day.



Obesity is on the increase in the UK. In 1995, 9.9 per cent of two to 10-year-olds were classified as obese. This figure further grew to 13.7 per cent in 2003.

Square-eyes will be showcased alongside the other work of Brunel graduates at the University's School of Engineering and Design next week.

This project is viewed as an excellent example of realising a concept and creating a wholly feasible future project.

Latest Reads
“We focus on digital to promote non-film music” - Vinit Thakkar

EMI Records India recently launched its own unique platform VYRL Originals which completed six months on 12 July. Every month, a single was released with the latest being Aaya Na Tu by Arjun Kanungo and Momina Mustehsan. EMI Records India was launched in May 2015 by Universal Music Group in...

Television TV Channels Music and Youth
Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

Television TV Channels GECs
National Geographic’s new show to tell success stories of India’s icons

National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms.

Television TV Channels Factual & Documentary
Viacom signs deal with for small screen content

Kids’ entertainment platform has raised $15 million in a funding round led by Viacom. Under their agreement.

Television TV Channels Kids
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories