Television

'The Apprentice- third season' to air on Star World

MUMBAI: Star World brings Donald Trump's third season of The Apprentice, which will air on 20 May onwards at 9 pm.

This series will not feature on 'battle-of-the-sexes', rather it is pitted as 'book smarts vs street smarts'.

 

Hosted by corporate magnate Donald Trump who also serves as the show's executive producer will bring plenty of new faces, new challenges and surprising new twists that will reshape the competitive landscape.

On NBC, the third season kicked off 20 January, this year.

The third season theme revolves around high school graduates against candidates with bachelor's, master's, and other advanced degrees. There are 18 cast members compared with the previous Apprentices.

According to Star World release, expect a crop of over-achievers in teams Magna and Net Worth, ranging from real-estate entrepreneurs, to a rock opera composer and even a fireman/music conglomerate partner.

 

 

This season include marketing new types of hamburgers at fast food shops, creating do-it-yourself clinics for Home Depot, renovating seaside motels, managing an advertising campaign for a new moisturising body wash, and engaging in product development of a new pizza etc.

The media release also informs that prominent Fortune 500 companies were enlisted to participate in many of the tasks, which will test their intelligence, chutzpah and street-smarts.

The question would be how the show pits college grads ('book smarts') against high school grads ('street smarts').

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