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MUMBAI:
In what could be construed as a move towards self-sufficiency, Star
News is absorbing professionals from outside. While its marketing
head has quit, the engineering head has moved back to Star India.
As
already reported by indiantelevision.com, Star News brand director
Keertan Adyanthaya put in his papers a few days ago and is slated
to join MTV's sibling English music channel Vh1 as general manager.
Adyanthayas
replacement has not been finalized yet by Star News parent
company Media Content and Communications Services India Pvt. Ltd
(MCCS). While the news channels marketing head moves on to
a new assignment, the operations director, Vynsley Fernandes, has
returned to Star India from where he had come to oversee the engineering,
technical, operations and production aspects of Star News.
MCCS
has roped in Aaj Tak's number two in the engineering section Suboroto
Dutta as a replacement for Fernandes.
MCCS
is a joint venture between the Aveek Sarkar-controlled ABP Group
and Rupert Murdoch-promoted Star Group. The venture manages Star
News and would be overseeing the functioning of Star News
siblings too as and when they are put on air.
At
the moment, MCCS is fine-tuning the launch of a Bengali news channel,
which will be called Star Ananda. The logo of the channel, designed
by BBC Broadcast, is also ready.
ALSO
READ:
Keertan
Adyanthaya quits Star News, joining Vh1 as GM
Star,
ABP to pool inputs to boost Star News
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