| Guha says events would no more be a part of the marketing
function. "Now we are de-linking it. It is a separate activity
altogether because when the marketing executives are involved in events,
their day-to-day responsibilities get affected," he says.
With Guha at the helm, ZTL is expected to tap the event market
much more vigorously. "What we are definitely looking at this
year is events. About three properties are in the pipeline,"
he confirms.
When queried if Zee would acquire any formats that would be event-led,
Guha answered in the negative. "The events will be tied in
to our current properties," he says.
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