Television

BBC World most trusted channel: IATS survey

MUMBAI: BBC World has been rated as the most trusted international news channel, according to International Air Travellers Survey (IATS), Global 2005.

BBC won with 46 per cent among those surveyed voting for it, ahead of TV5 (, CNBC, Bloomberg and CNN.

The survey was conducted across 25 major airports, investigating international travellers' consumption of global television channels and publications.



When asked about their most recent television viewing, 9.8 per cent of international travellers surveyed had watched BBC World the previous day, 18.3 per cent in the last week and 25.8 per cent in the last month. As evidence of BBC World’s strength over non-general news, daily audience figures exceed CNBC’s weekly viewership of 6.4 per cent, as well as Bloomberg’s monthly audience of 4.4 per cent.

The gap between CNN and BBC World’s reach has reduced considerably in recent years, according to a BBC World release. In 2002, BBC World’s daily reach was approximately half of CNN. The latest results show BBC World’s reach at 9.8 per cent, dramatically closing the gap on CNN’s 12 per cent, an index of 82 per cent.

    

            

      

In terms of audience profile, BBC World’s daily audience is even greater among those flying first or the affluent business class (13 per cent), among frequent flyers (6+ business trips 14 per cent), high earners ($100k+ API 15 per cent), senior government officials (16 per cent), and senior executives in large firms (18 per cent).

The survey results are particularly encouraging coming at a time when the channel has put a renewed focus on live news content and launched its biggest ever brand campaign Putting News First.

BBC World’s daily audience surpasses that for any other channel surveyed amongst residents of Central Europe, the Indian Sub-Continent, Australasia/ Pacific, Africa, Canada, Hong Kong, the UK and Ireland, Sweden, and many other countries, including the 100 respondents from Iraq.

The media release also adds that in terms of media consumption, news remains the most popular genre amongst travellers, with news television viewership consistently higher than news readership across all regions. 17 per cent of travellers interviewed said that they had watched either BBC World or CNN the day before, compared to only 13 per cent who said they had read either Financial Times, International Herald Tribune, USA Today or the Wall Street Journal the day before or Time, Newsweek, Business Week and The Economist in the past week.

Commenting on the research findings BBC World director of airtime sales Jonathan Howlett said, “The close affinity between international travellers – both leisure and business – and global international news channels has never been demonstrated so clearly, with such a wide audience gap between international news and all other programming genres. Also consistency – viewers in all regions trust BBC World more than its leading competitor – a vital quality among those who will be away from home. It is also interesting to note the lack of connection between travel and either documentary or business channels.”

The study measures the viewership of international channels and readership of international publications among international air travelers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/supriya-sahu-Tan%20Boon%20Siong-800x800.jpg?itok=FWFh7bOd
Doordarshan employs German innovator for upgrading news studios

MUMBAI: India’s largest broadcast operation, Doordarshan (DD) reaches around 92% of the population and 81% of its territory. Government-funded, it is also the largest terrestrial network in the world, and among the largest in terms of studios and transmitters with more than 90 studios and relay...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/bedi_singh-Susan-Panuccio_0.jpg?itok=vhZlSjn5
Bedi, old-time Murdoch hand, departs News Corp

MUMBAI: News Corp has announced that Mr. Bedi A. Singh will be departing as the chief financial officer effective 1 March. Susan Panuccio, currently the chief financial officer of News Corp Australia, will become the new CFO.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Untitled-1.jpg?itok=xAXnlxcy
Big Ganga shows now available on ZEEL's OZee

MUMBAI: Nowadays, a marketing strategy simply wouldn't help a television channel succeed. It would need the right distribution strategy and a worthwhile social media presence. Lately, almost all channels are extending their availability digitally. From linear feed on television to pick and choose...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/mn%3D%20%281%29.jpg?itok=62l960iv
MN+ to air its Oscar special property 'The Academy Club'

MUMBAI: MN+ is all geared up to air their Oscar special property The Academy Club that will leave the movie lover ecstatic with cinematic brilliance. The channel will air this property on 25 and 26 February, throughout the day.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Nexa-P1-Powerboat_1.jpg?itok=Ada8vEtF
Sony Pix & ESPN to telecast Global Powerboat Racing live from 3-5 March

MUMBAI: Nexa P1 Powerboat, Indian Grand Prix of the Seas, will be telecast live globally and promises to deliver the most comprehensive coverage in the history of powerboating. Seeding a global sport from India, the Nexa P1 Powerboat, Indian Grand Prix of the Seas, will set a global benchmark for...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Alan-Shearer.jpg?itok=kJa34ytE
Star to host Premier League movement on 2 & 3 March, legend Alan Shearer to participate

MUMBAI: The Football Movement, jointly hosted by India On Track, is being held in partnership with the Premier League’s Indian broadcast partner Star Sports. The conference will bring British and Indian football organisations and businesses together to discuss ways to continue to grow the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/naagin%202-800x800.jpg?itok=2sQq6fWi
Star Plus takes over Colors, Rishtey retains top position: BARC wk 7

MUMBAI: Star Plus pushed Colors to the second spot in Hindi GEC and Hindi GEC (Urban) genres in the BARC India ratings week 7 emerging on the top in these two categories. Rishtey retained its first position in the Hindi GEC (rural) category whereas Zee Anmol and Star Utsav respectively bagged the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Tarun%20Katial-800x800.jpg?itok=EAUMF-Io
RBNL all set to relaunch Big Magic

MUMBAI: Indeed, good decisions lead to great success.  Getting into the stable of one of India’s leading media conglomerates has opened up several opportunities for Reliance Broadcast Network Ltd (RBNL).   After the acquisition deal with ZEEL, RBNL is all set to relaunch its Hindi general...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Aaj-tak-sabse.jpg?itok=y5SUyDvL
Aaj Tak regains number one position in Hindi News genre

MUMBAI: Zee News made way for the entry of News24 in the top five channels' list in the Hindi News Rural genre in this week's BARC India data. In the Hindi News Urban space, ABP showed up in the top five list pushing out News Nation.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories