Television

BBC World most trusted channel: IATS survey

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/03/29/bbc%20world%20service_2.jpg?itok=GZu1opZP

MUMBAI: BBC World has been rated as the most trusted international news channel, according to International Air Travellers Survey (IATS), Global 2005.

BBC won with 46 per cent among those surveyed voting for it, ahead of TV5 (, CNBC, Bloomberg and CNN.

The survey was conducted across 25 major airports, investigating international travellers' consumption of global television channels and publications.

When asked about their most recent television viewing, 9.8 per cent of international travellers surveyed had watched BBC World the previous day, 18.3 per cent in the last week and 25.8 per cent in the last month. As evidence of BBC World’s strength over non-general news, daily audience figures exceed CNBC’s weekly viewership of 6.4 per cent, as well as Bloomberg’s monthly audience of 4.4 per cent.

The gap between CNN and BBC World’s reach has reduced considerably in recent years, according to a BBC World release. In 2002, BBC World’s daily reach was approximately half of CNN. The latest results show BBC World’s reach at 9.8 per cent, dramatically closing the gap on CNN’s 12 per cent, an index of 82 per cent.

In terms of audience profile, BBC World’s daily audience is even greater among those flying first or the affluent business class (13 per cent), among frequent flyers (6+ business trips 14 per cent), high earners ($100k+ API 15 per cent), senior government officials (16 per cent), and senior executives in large firms (18 per cent).

The survey results are particularly encouraging coming at a time when the channel has put a renewed focus on live news content and launched its biggest ever brand campaign Putting News First.

BBC World’s daily audience surpasses that for any other channel surveyed amongst residents of Central Europe, the Indian Sub-Continent, Australasia/ Pacific, Africa, Canada, Hong Kong, the UK and Ireland, Sweden, and many other countries, including the 100 respondents from Iraq.

The media release also adds that in terms of media consumption, news remains the most popular genre amongst travellers, with news television viewership consistently higher than news readership across all regions. 17 per cent of travellers interviewed said that they had watched either BBC World or CNN the day before, compared to only 13 per cent who said they had read either Financial Times, International Herald Tribune, USA Today or the Wall Street Journal the day before or Time, Newsweek, Business Week and The Economist in the past week.

Commenting on the research findings BBC World director of airtime sales Jonathan Howlett said, “The close affinity between international travellers – both leisure and business – and global international news channels has never been demonstrated so clearly, with such a wide audience gap between international news and all other programming genres. Also consistency – viewers in all regions trust BBC World more than its leading competitor – a vital quality among those who will be away from home. It is also interesting to note the lack of connection between travel and either documentary or business channels.”

The study measures the viewership of international channels and readership of international publications among international air travelers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/nagin2%20%281%29.jpg?itok=eQ4wcoNL
Star Plus & Sony Pal retain respective leadership, Naagin 2 maintains lead

Week 12 of Broadcast Audience Research Council (BARC) India saw no major change in the rankings. Star Plus and Sony Pal continued to lead their respective markets. Zee TV in Hindi GEC Urban market grabbed the third slot, and Sony Entertainment Television slipped to fourth.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/amc%20%281%29.jpg?itok=NDDeZ2CT
AMC Networks promotes Geraud Alazard to SVP - marketing

AMC Networks International, a subsidiary of AMC Networks Inc., has appointed Géraud Alazard as Senior Vice President of Marketing. Promoted from the position of Vice President of Marketing for AMC Global and SundanceTV Global, Alazard now has responsibility for all AMCNI portfolio brands including...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/star-india%20%281%29.jpg?itok=wBlLOULk
Star India producer: Incredible to know about art and evolution of storytelling

"It was insightful to know about the conscious and subconscious mind, and it was incredible to know about the art and evolution of storytelling," said Star India senior producer Avni Bhatija. She was among a gathering of creative heads at Qench Studioz at Lower Parel, Mumbai, recently.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Rjavardhan-rathor-800x800.jpg?itok=7L54blPR
Govt wakes up to broadcast tech changes, Prasar manpower audit under way

NEW DELHI: Even as the government admits to shortage of staff in the public service broadcaster Prasar Bharati, there is a need to re-assess actual requirement of staff keeping in view changes in broadcast technologies. Minister of state for information and broadcasting Rajyavardhan Rathore told...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/TV5.jpg?itok=E3bUj0rv
TV5 launches devotional channel in AP & Telangana, DTH dist plan under way

MUMBAI: South India’s one of the leading news network Shreya Broadcasting on 29 March launched its devotional and spiritual channel ‘Hindu Dharmam’ on the occasion of Ugadi – Telugu new year. The test signal of the new devotional channel is on. Channel’s distribution work is in full swing. Apart...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Sun%20tv.jpg?itok=nCbLb9ok
Sun TV picks up India, Lanka pay-TV rights for 'Yoko', Jetpack seals deals with global b'casters

Global distributor, Jetpack Distribution, announced on 28 March, 2017, that it has inked multiple broadcast agreements with leading channels around the world for their pre-school children’s hit, YOKO.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/go%20%281%29.jpg?itok=WbE8agJt
GoQuest Media to globally distribute Cinema Vision content

GoQuest Media Ventures, a distributor of international content to television channels and digital platforms, has joined hands with Cinema Vision India (CVI) promoted by Siddharth Kak to facilitate distribution of content globally.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/kabbdi%20%281%29.jpg?itok=BcYw-qV-
Pro Kabaddi: Mashal Sports invites tenders to own & manage new team

Mashal Sports, in which Star Sports owns 74% stake, has, pursuant to the Invitation for Expression of Interest dated 29 March 29, has called for expressions of interest (“EOI”) to be submitted by eligible persons, fulfilling the criteria provided for in the Invitation, who wish to participate in a...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Arun-puri.jpg?itok=89_3x-2M
India Today Online is TVTN's wholly-owned subsidiary now

MUMBAI: India Today Online Private Limited (ITOPL) has now become a wholly-owned subsidiary of TV Today Network Ltd. India Today Online, on 28 March 2017, issued and allotted 1,99,20,000 equity shares of Rs. 10 each to Living Media India Limited (LMIL) which constitutes 21.01% of the paid-up share...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories