Television

Balaji breaks BO jinx with 'Kya Kool...'; week 1 gross 35 mn

MUMBAI: 'K' is no more a Karan Johar property when it comes to blockbusters. Ekta Kapoor, the queen of soaps, has finally delivered her first ever box office hit in her latest release Kya Kool Hai Hum.

 
Thumps Up time: The success even cools an otherwise dry career of the Kapoor boy

Kya Kool Hai Hum, an unpretentious sex comedy produced at a cost of around Rs 50 million, has grossed box office collection of Rs 35 million in its first week, according to market sources. In Mumbai, the movie has grossed 12.5 million (Including Thane district). The film has recorded a 70 per cent all India collection in its first week.

The movie is Kapoor's maiden venture under the Balaji Telefilms banner. Her earlier movies - Kyunki...Main Jhuth Nahin Bolta, Kucch To Hai and Krishna Cottage - were produced by Balaji Films, a privately held company by the promoters of Balaji Telefilms Limited.

 
 
 

Balaji has already sold the satellite rights of the movie to Star India. The music rights have gone to T-Series. According to market sources, UTV has paid Rs 25 million as minimum guarantee to Balaji Telefilms for acquiring the distribution rights of Kya Kool Hai Hum. In certain territories, there is a commission fee arrangement.

"We are already cash positive on the movie. It has been a success and we have had 75 per cent collections in the first weekend," says Balaji Telefilms president of strategy and business development R Karthik.

Trade analysts feel the movie has opened well in the first week. Says Komal Nahta, "The movie is a declared hit. It has gone well with the masses and the youth, while the family and upper-class audiences have taken an aversion. Multiplexes are doing brisk business because of the youth audience. Down South, it is doing an average business."

Kya Kool Hai Hum is Balaji Telefilms' maiden venture into movie production. Earlier the promoters of the listed company had taken a decision to produce movies through the privately held company, Balaji Films. But last year Balaji Telefilms changed its de-risk strategy and announced it would produce movies. The move is seen by analysts as an effort to get top line growth.

Marketers also gain

The box office success of Kya Kool Hai Hum has ensured the marketers associated with Balaji for the movie some excellent brand pull. Balaji had roped in almost 15 brands including Spykar, Pantaloons, Baristas and PVR Cinemas for brand placements.

Apparel brands Spykar and Pantaloons promoted the range of Kya Kool Hai... clothing and conducted movie contests. Stars' interaction with the fans was ensured through a 9-city tour conducted by Balaji. The cast visited stores, multiplexes and music stores and gave away movie merchandise.

Barista launched a special drink 'The Kafe Kool Latte' while the official music channel MTV hosted a special series based on the movie. Channel [V], Sony Television and Star News also telecast special promotional programmes. With Star Plus, the Balaji team went one step ahead and had the Kya Kool Hai Hum star cast appearing in different primetime shows.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/jony.jpg?itok=pT_heat_
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/jumanji.jpg?itok=g7Q0FcKR
‘Ab Jungle meinhoga Dangal’ with the Hindi Television Premiere of Jumanji: Welcome to the Jungleon November 24th at 8pm only on &pictures

Ever wonder how it feels to be inside a game and play the character you choose? In the brand-new adventure Jumanji: Welcome to the Jungle, the tables are turned as four teenagers in detention are sucked into the world of Jumanji.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/tv.jpg?itok=sMpw7SEL
Broadcasters see regional adex space growing

Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India’s adex is expected to grow at 14.2 per cent compared to...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/10.jpg?itok=tYOD3hMY
Bodhi Tree focusing on three verticals to scale up business

Over the top (OTT) services have given a big boost to production houses in the country  Bodhi Tree Multimedia, started by Mautik Tolia and Sukesh Motwani five years ago, only concentrated on general entertainment programs on TV initially. Following the change in the overall entertainment industry,...

Television Production House Fiction
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/zee.jpg?itok=cSVH9EqA
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/Zee-TV.jpg?itok=lBZaLw5Q
Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/old.jpg?itok=VayqOVWq
No changes in Kannada, Marathi segments in BARC data week 44

In the Bengali space, Colors Bangla and Sony Aath swapped their fourth and fifth positions in BARC data week 44. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. No changes were observed in the Kannada and Marathi segments.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/epic.jpg?itok=YUXKfF_T
EPIC CHANNEL CELEBRATES 4 YEARS OF GENRE DEFINING CONTENT

Launched on November 19, 2014, EPIC celebrates the completion of four years on air, in which it has set aspirational benchmarks for Indian TV content.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/all.jpg?itok=Bl1B0RFF
Celebrating 100 years of Bengali cinema, Viacom18 and Film Heritage Foundation bring the 4th Film Preservation & Restoration Workshop to Kolkata

In line with the centenary celebration of the Bengali Film Industry, and with a purpose to encourage and give an impetus to film preservation and restoration, the 4th edition of Film Preservation & Restoration Workshop India (FPRWI) 2018 was today inaugurated at Kolkata’s Rabindra Sadan.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories