Nokia looks at regular TV programmes on mobile

MUMBAI: Would you watch the finale of Indian Idol on a two inch screen attached to your mobile handset? Finnish cellphone company Nokia believes you will. The company has started a pilot project, adhering to the Euorpean DVB-H standard,under which regular TV programmes are being transmitted to handsets fitted with special accessories. The sample base located in Helsinki, Finland numbers 500. The announcement was made by Nokia on Tuesday.


Other companies which are participating in the project include: Finnish broadcaster YLE, and programming units of MTV, CNN, BBC World, Euronews, Eurosport, ViVa Plus, and Fashion TV.

The test is expected to end by 20 June.

Meanwhile, Nokia vice-president (mobile TV) Mark Selby had told the DVB World 2005 Conference in Dublin (Ireland) last week that early trials from the test had revealed that the cellphone generation will be as comfortable watching regular television content on their TV equipped mobile handsets. "The model that we anticipate is going to work best," Selby had said, "is straight broadcast television." The group he called the "mobile generation" is going back to the "tube."



He added that that later content makers and broadcast editors might succeed with "tailored content" specially suited to a microscreen and the short battery life of a mobile device, but "that would be delivered alongside broadcast content."

He had pointed out that research in Europe had revealed that as about 20 per cent of cellular phone users were willing to pay around 10-20 Euros above their current mobile bills for cellular TV. Additionally, AT Kearney had announced that its research had shown that a substantial cellular user base was willing to cough up an additional $20 a month for the same service.

For those who believe that bandwidth could be an issue, well Qualcomm and Texas Instruments are working overtime to surmount the hurdle. Qualcomm's is investing $800 million in setting up its MediaFLO unit in the US. The system is expected to facilitate content aggregation, delivery and viewing while supporting 50-100 national and local content channels, the company had announced in November last year. The network is expected to deliver QVGA video with as much as 30 frames per second capability as well as high quality stereo audio in the 700 Mhz spectrum. Texas Instruments is also further testing its Hollywood chipset to bring broadcast signals to cell phone service providers.


Latest Reads
LIVE Coverage of Tour De France on DSPORT this year

LIVE Coverage of Tour De France on DSPORT this year

Television TV Channels Sports
Business news most benefited genre in Chrome DM week 24

With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media...

Television TV Channels Viewership
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons...

Television TV Channels GECs
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories