Television

'Apprentice' producer Mark Burnett files lawsuit

MUMBAI: Reality TV guru Mark Burnett whose company produces the business based reality show The Apprentice has sued an entertainment company.

The company in question has been accused of telling advertisers that it has exclusive rights to broker agreements to place products on the show. In India the show airs on Star World.

 

Media reports indicate that in a lawsuit filed last week, Burnett Productions claimed that Madison Road Entertainment charged advertisers up to 250 per cent more than it eventually paid to Burnett to get brands included in the on-air contestant challenges.

On a more positive note 10 of the biggest names in the rock and rap music industry, including Lil' Kim, Eve and Fat Joe, join the host Donald Trump and the remaining 10 candidates during tomorrows 10 March 2005 episode.

The Apprentice regularly challenges contestants to design products or advertising campaigns for such companies as Burger King and Pepsi, which pay to be included in the show. In tomorrow's episode Candidates join forces with music television network Fuse as they petition these 10 celebrities to donate a "personal experience" that will be auctioned off live on Fuse's popular "Daily Download" programme.

After enlisting each of the music artists for a donation, "Magna" and "Net Worth" select team members to pitch the auction items live on television. The team that brings in the most money will be declared the winner and the proceeds benefit the Elizabeth Glaser Pediatric AIDS Foundation.

 

 

The blending of the corporate and rock worlds spark some truly hilarious moments as candidates struggle to "vibe" with the artists and to speak their "language". One of the women encounters an overly flirtatious rocker and one of the men's sexist comments offends the women on his team.

 

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