Television

'Popkorn' emerges as No 1 show on Zoom

MUMBAI: Magazine show Popkorn has emerged as the top show on the Times Group's glamour and lifestyle channel Zoom.

The show appears to have done well for the channel because of its different pitch. Keeping off a purely "filmi" focus, Popkorn offers a sneak peek into the lives of television stars like Jassi, Tulsi, Kkusum and Dr Simran amongst others. Additionally, the show also has gossip stuff from tinsel town - affairs, scandals, exclusive behind-the-scenes scoops.

Data provided by TAM India for a two week period (30/1/05 to 12/2/05, C&S 15+ Hindi speaking markets) shows Popkorn with 0.25 TVRs as the top rated show on Zoom, followed by Kosmic Chat at 0.21 TVRs.

 

Commenting on the success of the show Apurva Purohit, COO, Times Television says, "Entertainment news is always of immense interest to viewers. Our emphasis has always been to get the best from the world of television."

 

 

The show, anchored by Shonali Nagrani, is slotted at 8 pm every week night, Monday to Friday. Launched on 18 January the show has overtaken some of the channel's other shows like Kosmic Chat, Hardil Jo Love Karega and Page 3. The channel went in an overdrive to promote the programme with its tagline: 'Entertainment ka daily dose!'

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