Television

ESS adds Brazilian feather to its Soccer cap

MUMBAI: It may have lost the fight to bag the cricket rights in India, but when it comes to football ESPN Star Sports (ESS) is moving full steam ahead.

Earlier this year it had announced that it had acquired the rights to the most important football event: the 2006 Fifa World Cup. Now it has announced that it has secured the rights to Brazilian football for the year.

 

The acquisition will see ESS showcase 64 regular season matches from the Brazilian Championship, the Brazilian Cup and the Paulista League. ESS will telecast 64 soccer matches from Brazil this year starting March 05 from the three premium tournaments - 'Paulista league', 'Brazilllian Cup' and 'Brazillian Championship'. Besides the telecast of matches, the network will also telecast 46 half-hour highlights package.

ESS already has the English Premier League (EPL), the Spanish Primera Liga, the Uefa Champion's League, the Uefa Cup, the FA Football Package and the Asian Football Confederation package in its kitty.

 

 

ESPN Software India VP Sricharan Iyenger said, "We have acquired Brazilian football to further build our status as the home of soccer in India. Over many years we have steadily invested in soccer to grow its popularity and bring a variety of soccer to fans in India. The range of soccer has been as wide as EPL to IFA Shield. Our acquisition of Brazilian football will add more variety.

"Brazil has an exciting and a robust soccer itinerary at the state and national level. Most of the Brazilian national squad plays in the Brazilian Cup and the Championships. And the leagues are long and interesting giving exciting soccer to fans round the year. We plan to continue our efforts to familiarie our viewers with the Brazilian acquisition."

Sports fans here get to watch ten matches each competition week including a line-up of programming that covers predictions, highlights, news and information as well as pre- and post-game analysis. By the close of the season, sports viewers in India would have seen up to 380 league matches compared to the previous 165.

ESPN Software India director, corporate communications and event management Himanshu Verma said, "There has been a steady increase in viwership for soccer. EPL for instance has grown at the rate of 21 per cent. This has happened because of an increase in the number of matches showcased and the publicity push.

"During Euro 2004 we also realised that localising content also played a major role in increasing viewership. Our first experiment with Hindi commentary also opened new markets for international soccer. We will continue to localise content and bring-in innovations to further boost popularity of soccer and all other sports."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/wire.jpg?itok=rcsQVpJx
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/v.jpg?itok=sGu6lo2Z
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/bbc.jpg?itok=qIYwGGq9
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/HOP.jpg?itok=lvLK36Q0
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/times.jpg?itok=DGAvKOg1
Movies NOW, Romedy NOW and MNX celebrates this festive season with a special programming line-up

Celebrating the spirit of this festive season, Times Network's English Entertainment channels

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/discovery.jpg?itok=6Fa3Bavl
Running Wild with Bear Grylls’ on Discovery channel gets extraordinary traction from advertisers

The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/colors.jpg?itok=TXA_pJ9H
Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aaye; COLORS Announces the Launch of India’s Got Talent

Don’t let talent go to waste advocates COLORS’ flagship reality show – Maruti Suzuki Arena presents India’s Got Talent powered by Vaseline and Frooti as it returns to wow viewers with some mind-boggling acts in its eighth edition.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/Lizol.jpg?itok=lICakAZ0
Lizol tops chart; P&G makes comeback in BARC week 40

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 29 September-5 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/pkd.jpg?itok=F8PRMMYX
Star India’s PKL draws higher sponsorship revenues in season 6

The Pro Kabaddi League (PKL) auctions saw six players command over a crore, offering further proof of the property’s rising popularity in terms of viewership and advertising interest. If we look at the viewership, the live telecast of PKL season 5 garnered 1.6 billion impressions with a target...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories