Television

That sinking feeling as Oscar ratings fail to Rock

MUMBAI: Is awards show fatigue setting in in the US? Data for the most important awards show in film The Oscar Awards 2005 that took place on Sunday (early Monday India time) points a clear finger in that direction.

Preliminary ratings provided by Nielsen Media Research indicate that about 41.5 million people tuned in to ABC to watch the show. Last year 43.5 million watched The Lord Of The Rings dominate. In India the show aired on Star Movies.

 


Oscar failed to strike Gold on the ratings front

The Academy had roped in comedian Chris Rock to host the show in a bid to attract the younger audience that advertisers target. However there was no getting away from the fact that none of the movies that were up for best picture, including the winner Million Dollar Baby, made anywhere near as much as what LOTR grossed. In fact LOTR made more than the five films put together. That would mean that viewers had less stake in watching and being interested in who won.

 
 
 


Hillary Swank picked up another Oscar

The reduction in the Oscar ratings followed a similar performance for The Golden Globes and Grammy Awards. Advertisers had shelled out an average $1.6 million per 30-second spot this year for The Oscars. Reports indicate that they are still willing to pay despite the gradual ratings decline. That is because in an increasingly fragmented television market guaranteed mass viewership is becoming more difficult.



Foxx became the third African American to win a Best Actor Oscar

On a more positive note the Oscars only suffered a five per cent decline in viewership this year. The Golden Globes this year suffered a huge 40 per cent drop. The Grammys posted its worst showing in a decade. An estimated 18.8 million, or 28 per cent less, tuned in. Last year The Emmys for the US television industry had got its smallest audience since 1990.

Star Movies signs deal with Firstnet: Meanwhile Star has announced that it has signed a deal with Firstnet which is a part of the Midle East pay TV platform Arab Digital Distribution (Add). Firstnet will air the Oscars in the UAE on 2 March.:

Jamie Foxx's win ranks as top Tivo moment: One of the highlights of the Oscars was Jamie Foxx's emotional acceptance speech after winning Best Actor for Ray. This was the top Tivo moment of the Oscar broadcast according to personal video recorder maker TiVo analysis. In his speech, Foxx gave a heartfelt tribute to his grandmother saying "She still talks to me, only now she talks to me in my dreams. I can't wait to go to sleep tonight."

The second most popular TiVo moment of the evening was Million Dollar Baby winning best picture. TiVo's audience measurement analysis is based on aggregated data from a sample of 10,000 anonymous TiVo households. TiVo viewership information gauges viewer interest in programming content by measuring the percentage of the TiVo

audience who are watching in "Play" speed.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/star%20vijay_1.jpg?itok=PGjaF3C0
Star Vijay ropes in slew of sponsors for weekend shows, launches new family drama

BENGALURU: Star India’s Tamil GEC Star Vijay had recently launched a couple of weekend shows – a chat show – Anbudan DD with Dhivyadharshini or DD of the Tamil chat show Koffee with DD fame and a Tamil reality stand-up comedy show - Kings of Comedy Juniors. The former airs on Saturday’s at 6pm...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/star%20india%20%26%20hotstar.jpg?itok=Kyso1Ypu
21st Century Fox outlook on Star bullish despite $30m DeMon hit

MUMBAI: Though India’s currency demonetisation late last year with ripple effects of currency shortage spilling over in 2017 hit businesses all round, including the likes of Star, its parent 21 Century Fox has pinned high hopes on the OTT platform Hotstar and the overall ability of Star to...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/mix%20%281%29.jpg?itok=RadP7NjK
Sony Mix's 'Media Ke Surtaj' season 2 ends amid fanfare

The Grand Finale of the second season of ‘Media Ke Surtaj’ was held on Friday at Bungalow 9 in Mumbai. Organized by SPN’s music cluster channels, Sony MIX and Sony Rox HD and hosted by RJ Salil.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/cnn%20%281%29.jpg?itok=fKi-fUKD
CNN-News18 revamp part two: 'India 360' & 'The Crux' launched

With an aim to provide differentiated content to viewers, CNN-News18 recently initiated a revamp of its primetime with the launch of new shows - Face-Off At 9 at 9 PM and Viewpoint at 10 PM. Continuing with this process, the channel will unveil two more shows starting tonight at 8 PM with India...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/cr%20%281%29.jpg?itok=63uALTqU
'Cristiano Ronaldo' & 'Sleeping Giant' to be premiered on Discovery

MUMBAI: Discovery is set to excite the audience in India by bringing the amazing stories of footballing legends to viewer’s screens across India. Cristiano Ronaldo - The world at his feet and Sleeping Giant – An Indian football story are the two movies Discovery will premiere under its recently...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/brai%20%281%29.jpg?itok=Z-gKCljn
Tata Comm building global cloud-based media platform for VICE Media

MUMBAI: Tata Communications is building a global cloud-based media platform for VICE Media to enable the company’s producers and editors around the world to collaborate as if they were together in the same location. This represents a major shift in how VICE Media’s 5,000 employees work together....

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/GRB.jpg?itok=8aaGUN1Y
GRB brings Disney docu to UK & Japan, slate of docus to Germany

MUMBAI: GRB Entertainment has announced the sale of several of its top-selling docs to broadcasters in the UK, Germany, and Japan.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/Ekta%20Kapoor.jpg?itok=6xz7ukkM
Balaji seeks shareholder nod for consolidation of prod biz

BENGALURU: In September last year, the Balaji Telefilms Limited (BTL) board had approved the demerger of the film production business of Balaji Motion Pictures Limited (BMPL) and merger of Bolt Media Limited (Bolt) with the company. Both the companies are wholly owned subsidiaries of BTL. With...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/IPL.jpg?itok=auSlXz26
IPL 10 ramps up Sony channels ratings to numero uno position

BENGALURU: IPL 10 commenced on 5 April 2017. Just three days of the tenth season of the Indian Premier League cricket had catapulted Sony Pictures Networks India Private Limited (SPN) Hindi Movies channel Sony max to numero uno postion in the Hindi Movies genre for week 14 of 2017 (Broadcast...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories