Disney to reorganise strategic planning division

MUMBAI: In order to address the rapidly evolving global business landscape US media conglomerate Disney has announced a restructuring of the company's corporate strategic planning division.


The division will be restructured to more closely align with the company's growth priorities, including creativity and innovation, new technologies and international expansion.

Many of atrategic planning's activities will be incorporated into the company's four business segments -- studio entertainment, parks and resorts, consumer products and media networks, as well as Disney's international organisation. A smaller corporate group will continue to develop the corporate five-year plan and focus on acquisition opportunities, emerging businesses new to the company's existing portfolio and new technologies.



Disney president and COO Robert Iger who will succeed Michael Eisner as CEO later this year said, "Strategic planning will continue to play an important role in identifying the opportunities and challenges presented to our company as we grow our leadership position as the most valuable entertainment brand in the world.

"This new structure will create efficiency with accountability and empower our business unit leaders in their ongoing efforts to create new, differentiated and compelling entertainment experiences that will ultimately generate long-term shareholder value."

Peter E. Murphy will step down from his current role as senior executive VP and chief strategic officer. He will serve as a senior adviser to Iger. Murphy will advise the company on long-term strategic and technological trends affecting Disney and identify major growth opportunities.

Disney CEO Michael Eisner said, "For more than 15 years, Strategic Planning has been an essential catalyst to Disney's growth by identifying new opportunities and expanding existing businesses. We have been extremely well-served by their efforts and now, the size, scope and dynamic nature of our individual businesses allow for this evolution".

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