Television

K Sera Sera to enter all India distribution

MUMBAI: Production house K Sera Sera has announced its plans to enter film distribution market nationally.

The company already has its own distribution offices in Mumbai, Delhi and the Nizam, which together cover 60 per cent of the film revenue market.

For distributing movies in Delhi and Nizam territories, the company got into a tie-up with Bangalore-based PVR Cinemas.

 

As the first step towards going national, the company is expanding its reach to Mysore and Central Provinces as well, according to an official communique.

“Today multiplexes attract a growing audience and are proving to be a powerful option for extending the reach of films and sustaining box office performance. The CP and Mysore belt covers over 437 multiplexes. PVR Bangalore, for instance alone has 11 screens. This is one reason why when we decided to expand our distribution network, we chose Mysore and CP as our next stops,” says K Sera Sera Productions CEO Kacon Sethi.

Besides the films under the K Sera Sera banner, the company has distributed films like Black, Dil Maange More, Raincoat and Tango Charlie in its existing distribution network.

With the network now expanding nationally, the company plans to distribute over 20 films in the next one year. It has already signed up two such distribution deals and is negotiating with other filmmakers.

 

 

“Despite the growing corporatisation of the Indian film production houses, film distribution still remains caught in the traditional unorganised matrix. We plan to bring modern marketing and risk management techniques in this business. I am confident that for the newer generation of film makers, used to dealing with body corporates will find this a welcome alternative,” Sethi said.



“The company’s move of going national with film distribution will also provide a solid foundation for further growth, new revenue streams and help making K Sera Sera a complete entertainment company,” added Sethi.

Apart from motion picture distribution K Sera Sera’s business operations include motion picture production and television content production. The company has recently announced its intention to raise Rs 600 million from the capital markets.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/Colors-Infinity%20%281%29.jpg?itok=FsEU-xo-
Colors Infinity to air memorable biopics & notable docus

With the New Year rolling on with a new start, Colors Infinity takes the viewers on a journey to relive the past. Starting 27 January, the channel brings to its viewers an all-new line up of memorable biopics and notable documentaries along with exciting TV series.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/subahs-chandra%20%281%29.jpg?itok=hQytSrvm
Demonetisation impacts ZEEL ad revenue for Q3-17

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (ZEEL) reported a small hike of 3.1 percent in advertisement revenue in the quarter ended 31 December 2016 (Q3-17, current quarter) as compared to the corresponding quarter of the previous year (Q3-16).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/india-tv%20%281%29.jpg?itok=MOz3mUH-
India TV's 'Chunav Manch' to be telecast live on 4 February

While the country braces itself for much awaited Assembly Elections 2017, the epicenter of all the buzz remains Uttar Pradesh. The soaring high political fever has gripped this all-political state like never before – an election that is almost seen as run through of the 2019 Lok Sabha Elections or...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/high5%20%281%29.jpg?itok=9As1riPq
Fifth milestone: Comedy Central with 67 mn viewership observes 10 pc FCT growth

Comedy Central launched in India on 23 January 2012 and has grown to be a famous English entertainment channel and a multi-platform brand offering best ever consumer products and on-ground events such as the Chuckle Festival.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/Jagdish%20Singh%20Khehar-800x800.jpg?itok=2bAGUJtT
Lodha inspires clean-up across Indian sports

MUMBAI: To oversee the functioning of BCCI (Board of Control for Cricket in India), the apex court of India will today pronounce the names of officials to be appointed as administrators on the board. Among other steps, the Lodha committee had sought disqualification of BCCI office-bearers who were...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/rahul-shivshankar%20%281%29.jpg?itok=YLMddtK8
Times' Rahul faces 'India Upfront' from 8pm today

Times Now, one of the most popular English news channels in India, is launching ‘India Upfront' with Rahul Shivshankar’. As the name suggests it is a path breaking new show that will put hard facts – upfront -- for the nation to assess. It will be a 60 minute show Monday to Friday at 8 pm,...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/aye-zindgi%20%281%29.jpg?itok=VF3TK-6F
Reinstating optimism in youth, Zing to launch 'Aye Zindagi'

Not often is life kind enough to let you move past errors and start afresh but when it does, we must make the best of it. Chronicling many such stories of human experiences, Zing presents a new fiction show. Titled Aye Zindagi, the channel has roped Rithwik Dhanjani as the host.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/rising%20%281%29_0.jpg?itok=ovvXDhDu
'Barbarians Rising', Roman & Barbarian battle on History TV18

A tyrannical empire. 700 long years of battle. History TV18 is all set to take the viewers to a world altering struggle for freedom. The channel will air Barbarians Rising, a story told from the perspective of the tribes named as Barbarians by the Romans. The show is an epic saga of the fall of the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/this-is-us%20%281%29.jpg?itok=-puIFLGy
NBC's 'This is Us' renewed for two seasons

"This Is Us" premiered in September of last year and is already quick on its way to success! The show that airs in India on Star World Premiere HD received a tremendous response internationally and whopped in massive ratings. Now, the show has been renewed for two more seasons.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories