Television

Nielsen to Implement task force recommendations on US TV measurement

MUMBAI: Nielsen Media Research has made public the report of The Independent Task Force on television measurement in the US. The television ratings service will begin immediately to implement many of the report's recommendations.

 

The task force has made a number of specific suggestions about how Nielsen can and should improve its measurement of the changing US population. The task force also pointed out that the amount and quality of TV ratings data generated daily by Nielsen for hundreds of local stations and networks has been vital to the success of the US television industry.

The areas where the task force recommended improvement were the composition of the Local People Meter (LPM) samples, training for the field force, fault rates, diversity levels at Nielsen, and communications with the communities affected by ratings.

LPM Technology - The Task Force concluded that LPM technology can more accurately measure the diverse viewing audience than, for example, paper diaries. The demographic complexity of America's urbanised TV markets, however, makes this task very difficult. To meet this challenge, Nielsen will consider the Task Force's recommendations in consultation with its cients. Additionally, Nielsen has already taken several initiatives one of which involves initiating an approach to sample recruitment through a programme unique to Nielsen called "Membership."

This involves specialised hiring and training of recruitment employees, and proprietary techniques aimed at encouraging people to participate in Nielsen's People Meter samples. Nielsen has also invested in new recruitment video to better help sample households understand more about Nielsen and what it does.

Field Operations: As far as multilingual written materials are concerned many, but not all, of Nielsen's recruitment materials are already translated into a variety of languages. Nielsen believes that the Task Force's recommendation that all its recruitment materials be translated into Spanish and the main Asian languages is excellent and therefore this measure will be implemented immediately. Nielsen also will translate these materials into other languages, as necessary.

Fault Rates: As suggested by the task force, and in the interest of transparency Nielsen will begin issuing quarterly public reports on its progress in reducing fault rates in LPM markets. Such information will be posted the site www.everyonecounts.tv.

Diversity: Nielsen will create councils comprised of persons who represent diverse racial/ethnic communities with expertise in the media industry or research methods. They will provide advice on ways to ensure accurate measurement of people of colour. Nielsen will carefully review the Task Force's recommendation on this matter and determine the structure and responsibilities of the councils.

 

 

Research & Development: Nielsen has stated that it recognises the need for the television industry to have a greater say in the direction of

research-related R&D. Nielsen has already committed to create a $2.5 million R&D fund for methodological research that would be

directed jointly by the company and its clients. Nielsen will explore further the Task Force's recommendations on the creation of a research institute funded by private and public entities.

Missing the wood for the trees: The report has expressed concern about the lack of inclusiveness among persons of colour within the greater television industry in the US. The task force is worried that the LPM controversy may distract attention from the larger issue of under-

representation among persons of color in the television industry.

"It would be unfortunate if the industry's longstanding failure to adequately represent persons of colour on television or in positions of authority were ignored because of the more highly publicised concerns over LPMs" states the report.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/FOX.jpg?itok=Bhdsm2nj
Disney makes $70.3 billion counterbid for Twenty-First Century Fox

21st Century Fox has announced that it has entered into an amended and restated merger agreement with The Walt Disney Company pursuant to which Disney has agreed to acquire for a price of $38 per 21CF share the same businesses. Disney agreed to acquire under the previously announced merger...

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/mpa.jpg?itok=vqd31YXu
MPA REPORT: THE MARKET VALUE FOR SPORTS MEDIA RIGHTS TO SOAR 22% IN ASIA PACIFIC EX-CHINA TO REACH US$5.0 BILLION IN 2018

MPA REPORT: THE MARKET VALUE FOR SPORTS MEDIA RIGHTS TO SOAR 22% IN ASIA PACIFIC EX-CHINA TO REACH US$5.0 BILLION IN 2018

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/and.jpg?itok=xIv703YO
&pictures to air the World Television Premiere of the critically acclaimed Mukkabaaz on Saturday, 23rd June at 8pm

In a love story of a sportsman set in Bareilly, Vineet Kuma Singh plays a Kshatriya boxer who falls in love with a deaf-mute Brahmin woman. Co-produced and directed by National Film Award winner Anurag Kashyap, Mukkabaaz was screened at the 2017 Toronto International Film Festival and the 2017...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/disney.jpg?itok=_e6XbSdU
Disney appoints new creative officers for animation division

Jennifer Lee and Pete Docter have been named as new chief creative officers (CCOs) for Disney’s animation division. While Docter will handle the Pixar Animation Studios, Lee will head the Walt Disney Animation Studios.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/shinde.jpg?itok=TZAJ4Ibs
Epic TV appoints Rajiee Shinde as president

Infotainment channel EPIC TV has announced the appointment of Rajiee M Shinde as president. In her new role at EPIC, she has been entrusted with the responsibility of expanding the business and building the EPIC network.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/sell.jpg?itok=91wnij2K
Endemol Shine hires banks for a possible sale

Netherlands-based TV production company, Endemol Shine Group, has hired Deutsche Bank and Liontree to explore a potential sale that could be valued between $2- $4 billion including debt.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/flix.jpg?itok=xMcG7N6B
Leap into the world of robots and cyber terrorists as &flix brings the premiere of ‘Ghost in the Shell’

&flix, the all-new destination for the most-awaited Hollywood hits, is all set to bring the Indian television premiere of the 2017 American sci-fi action film ‘Ghost in the Shell’, this Sunday, June 24 at 1 PM & 9 PM. The movie, which is part of the channel’s ‘Flix First Premiere’ property...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/cnbc.jpg?itok=a0MUy3Eu
CNBC-TV18 announces the 8th edition of the india healthcare and wellness awards

CNBC-TV18, India’s leading English business news channel along with ICICI Lombard, announces the 8th edition of the‘Indian Healthcare and Wellness Awards.’ The awards will acknowledge and felicitate the best of medical and wellness service providers in the industry. The event will also serve as a...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/Mihir-Bhatt.jpg?itok=0_g71hzd
Times Network appoints Mihir Bhatt as chief editor - IPs

MUMBAI: Times Network, part of India’s largest media conglomerate, The Times Group, today announced the appointment of Mihir Bhatt as chief editor – IPs. In his new role, Mihir will spearhead efforts to create unique and content-rich offerings on all IPs of the network, in addition to his...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories