Television

Nielsen to Implement task force recommendations on US TV measurement

MUMBAI: Nielsen Media Research has made public the report of The Independent Task Force on television measurement in the US. The television ratings service will begin immediately to implement many of the report's recommendations.

 

The task force has made a number of specific suggestions about how Nielsen can and should improve its measurement of the changing US population. The task force also pointed out that the amount and quality of TV ratings data generated daily by Nielsen for hundreds of local stations and networks has been vital to the success of the US television industry.

The areas where the task force recommended improvement were the composition of the Local People Meter (LPM) samples, training for the field force, fault rates, diversity levels at Nielsen, and communications with the communities affected by ratings.

LPM Technology - The Task Force concluded that LPM technology can more accurately measure the diverse viewing audience than, for example, paper diaries. The demographic complexity of America's urbanised TV markets, however, makes this task very difficult. To meet this challenge, Nielsen will consider the Task Force's recommendations in consultation with its cients. Additionally, Nielsen has already taken several initiatives one of which involves initiating an approach to sample recruitment through a programme unique to Nielsen called "Membership."

This involves specialised hiring and training of recruitment employees, and proprietary techniques aimed at encouraging people to participate in Nielsen's People Meter samples. Nielsen has also invested in new recruitment video to better help sample households understand more about Nielsen and what it does.

Field Operations: As far as multilingual written materials are concerned many, but not all, of Nielsen's recruitment materials are already translated into a variety of languages. Nielsen believes that the Task Force's recommendation that all its recruitment materials be translated into Spanish and the main Asian languages is excellent and therefore this measure will be implemented immediately. Nielsen also will translate these materials into other languages, as necessary.

Fault Rates: As suggested by the task force, and in the interest of transparency Nielsen will begin issuing quarterly public reports on its progress in reducing fault rates in LPM markets. Such information will be posted the site www.everyonecounts.tv.

Diversity: Nielsen will create councils comprised of persons who represent diverse racial/ethnic communities with expertise in the media industry or research methods. They will provide advice on ways to ensure accurate measurement of people of colour. Nielsen will carefully review the Task Force's recommendation on this matter and determine the structure and responsibilities of the councils.

 

 

Research & Development: Nielsen has stated that it recognises the need for the television industry to have a greater say in the direction of

research-related R&D. Nielsen has already committed to create a $2.5 million R&D fund for methodological research that would be

directed jointly by the company and its clients. Nielsen will explore further the Task Force's recommendations on the creation of a research institute funded by private and public entities.

Missing the wood for the trees: The report has expressed concern about the lack of inclusiveness among persons of colour within the greater television industry in the US. The task force is worried that the LPM controversy may distract attention from the larger issue of under-

representation among persons of color in the television industry.

"It would be unfortunate if the industry's longstanding failure to adequately represent persons of colour on television or in positions of authority were ignored because of the more highly publicised concerns over LPMs" states the report.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/adity.jpg?itok=9fFHR7SG
Pittie Group launches news portal

Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/biwi.jpg?itok=P3OOGgZH
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pv.jpg?itok=11OhTSzk
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/star.jpg?itok=XqQ1JaZk
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/punit.jpg?itok=QMjjRK9k
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/baba_0.jpg?itok=4dsXrFZQ
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories