Motorola handsets 'Hijacked' by MTV International

MUMBAI: This is an initiative that seeks to take mobile content to the next level! Motorola, which provides mobility products and solutions across broadband, embedded systems and wireless networks, and MTV International will digitally invade the latest Motorola handsets. The music broadcaster has come out with a new concept Hijacked. The handsets will be available in Asia, the Mddle East, Europe, Latin America.


The aim is to bring a rebellious mobile experience that rewrites the rules of ringtones, alerts, screensavers, SMS/MMS templates and wallpapers to Motorola's latest youth focused handsets. More than just new content, each Motorola handset has a unique interface and functionality that has been jointly developed by Motorola and MTV, specifically for the mobile-fuelled MTV generation.

Updates on existing content and cutting-edge capabilities include SMS templates that speak a universal language shared by young people and not their parents. There are also a host of preloaded wallpapers, screensavers, phonebook IDs and skins with in-your-face characters and offbeat illustrations.

Subscribers can also enjoy a range of interchangeable new skins. This allows users to personally customise the look and feel of the phone at their every whim -- depending on their mood, outfit, season, time of the day



Another feature is new ringtones and alerts. They have all been Hijacked to put a new spin on audio reality. The Hijacked by MTV concept is the brainchild of MTV Intl senior VP and creative director Cristian Jofre. The aim is to evolve the

handset as we know it into a new world of mobile mystery and entertainment.

Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories