Motorola handsets 'Hijacked' by MTV International

MUMBAI: This is an initiative that seeks to take mobile content to the next level! Motorola, which provides mobility products and solutions across broadband, embedded systems and wireless networks, and MTV International will digitally invade the latest Motorola handsets. The music broadcaster has come out with a new concept Hijacked. The handsets will be available in Asia, the Mddle East, Europe, Latin America.


The aim is to bring a rebellious mobile experience that rewrites the rules of ringtones, alerts, screensavers, SMS/MMS templates and wallpapers to Motorola's latest youth focused handsets. More than just new content, each Motorola handset has a unique interface and functionality that has been jointly developed by Motorola and MTV, specifically for the mobile-fuelled MTV generation.

Updates on existing content and cutting-edge capabilities include SMS templates that speak a universal language shared by young people and not their parents. There are also a host of preloaded wallpapers, screensavers, phonebook IDs and skins with in-your-face characters and offbeat illustrations.

Subscribers can also enjoy a range of interchangeable new skins. This allows users to personally customise the look and feel of the phone at their every whim -- depending on their mood, outfit, season, time of the day



Another feature is new ringtones and alerts. They have all been Hijacked to put a new spin on audio reality. The Hijacked by MTV concept is the brainchild of MTV Intl senior VP and creative director Cristian Jofre. The aim is to evolve the

handset as we know it into a new world of mobile mystery and entertainment.

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