Discovery goes the mobile route globally

MUMBAI: With mobile being the latest buzzword in the world of entertainment, Discovery has decided to jump onboard.

It has teamed up with Volantis. Volantis which supplies intelligent content adaptation solutions and services will develop, deploy, and host Discovery's all-new global mobile portal.


The rollout begins in Asia later this year. Discovery’s global mobile service will be available through the branded portals of mobile network operators, as well as ‘direct to device’ for subscribers who have Internet access via their mobile phone.

The new portal will provide consumers around the globe with an array of content from all of Discovery’s brands delivered in various forms including news and information, images, video clips, guides to programmes, SMS/MMS messages, ringtones, truetones and quizzes. It will also offer pioneering services in support of the company’s lifestyle programming such as a Pregnancy Calendar.

This concept, based on an actual conception date, will send a message, every week throughout the duration of the pregnancy, containing pictures and information on the baby’s progress as well as health tips and advice.



The Volantis intelligent content adaptation solution recognises more than 350 attributes of more than 1,300 mobile devices allowing it to generate, in real-time, precise content optimised for each individual mobile handset. This means that each Discovery mobile user will receive an extremely high quality brand experience.

Discovery Networks International VP New Media Tanya Field says, "As a leading provider of entertainment and information programming, Discovery looks for new ways to deliver its content to consumers on their terms. We want to offer a sophisticated mobile solution that complements our existing channels, deepens our customer relationships and provides for more choice and flexibility. Volantis’ award-winning technology and proven success in working with other international brands on a large-scale makes them the ideal technology partner in this endeavour."

Volantis CTO Mark Watson commented, "Overcoming the challenge of delivering a wealth of brand assets across a diverse global mix of operators and mobile devices is exactly the problem that Volantis Intelligent Content Adaptation technology solves. Our solution will allow Discovery to deliver a consistent brand experience and will support the growth of its creative content distribution in the mobile environment.

The Discovery service will utilise the Volantis Managed Service solution, also used by customers such as Reuters,, and, which provides end-to-end management and optimised delivery of both centralised and localised content to thousands of different devices across any network. Volantis will manage all aspects of delivery including integration in to operator portals and billing systems, content management, download and messaging services.

Latest Reads
‘Kasauti Zindagi Kay’ season 2 to return on Star Plus

One of the love sagas by Ekta Kapoor, Kasauti Zindagi Kay is all set to hit the small screen after 17 years.

Television TV Channels GECs
AXN offers the best Reality shows in India

AXN, home to the best of English entertainment for the last 20 years

Television TV Channels English Entertainment
Make way for an epic love saga this monsoon on Zee Anmol

Two people - diametrically different in their thoughts and ideas, following different paths in life! What will happen when these two come together

Television TV Channels GECs
Paramount TV chief Amy Powell fired over alleged insensitive remarks

After 14 years, chief of Paramount TV Amy Powell has been fired over alleged insensitive remarks – which she has emphatically denied.

Television TV Channels People
A 'Colors'ful decade

It seems just like yesterday. How oft we have heard that phrase being spoken. So much so that it appears banal. However, in the case of Colors – the general entertainment channel from the now Reliance Industries majority-owned Viacom18 – it is so apt. 10 years have gone by since it started.

Television TV Channels GECs
ZMCL reports almost fivefold profit for Q1; DNA loss lower

The Essel group’s television news broadcasting arm Zee Media Corporation Ltd (ZMCL) reported a 386.3 per cent growth (almost five fold) in consolidated profit after tax (PAT) for the period ended 30 June 2018 (Q1 2019, quarter or period under review) as compared (year-on-year comparison, y-o-y) to...

Television TV Channels News Broadcasting
“We focus on digital to promote non-film music” - Vinit Thakkar

EMI Records India recently launched its own unique platform VYRL Originals which completed six months on 12 July. Every month, a single was released with the latest being Aaya Na Tu by Arjun Kanungo and Momina Mustehsan. EMI Records India was launched in May 2015 by Universal Music Group in...

Television TV Channels Music and Youth
Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

Television TV Channels GECs
National Geographic’s new show to tell success stories of India’s icons

National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms.

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories