BBC World growing faster than other Asian news channels: Pax 2004

MUMBAI: The latest research from Pax? the Pan-Asia Cross Media Survey conducted in 11 markets in Asia-Pacific and India ? shows that BBC World has a greater year-on-year increase in weekly viewing among top management than any other international news channel.

BBC World already attracts an upmarket audience. Pax shows that it is the only global news channel with an increase in reach among top management in Asia in all three categories. Compared to a year ago, monthly reach is up by 32 per cent [to 20.8 per cent]; weekly reach rises by 11 per cent [to 10.5 per cent]; and daily reach jumps by 10 pr cent [to seven per cent]. BBC World?s daily audience among top management is now 47 per cent, larger that that of CNBC, with both weekly and monthly audiences being 18 per cent greater.

BBC World also scores highly among business decision-makers. The broadcaster's monthly and weekly reaches have grown by six per cent and five per cent respectively since the last quarter among business decision-makers. Among top management, these figures are 15 per cent and 12 per cent respectively.

As well as a growth in top management, BBC World can now claim the largest daily audience compared to all other regional channels in Asia, in two key targets: 11.9 per cent reach among individuals in 10 markets whose monthly personal income is above $10,000, and a 15.4 per cent reach among opinion formers [people undertaking three or more opinion-forming activities per year] with a post-graduate qualification.

BBC World head of research and planning Jeremy Nye says, ?For BBC World to grow its audience in 2004, after the intense news interest of 2003, is testimony to increasing loyalty towards its editorial mix. BBC World has long claimed a uniquely upscale and influential audience profile. We are now starting to see the channel challenging for market-leader status among specific audience targets.?

Among the 10 largest international channels in Asia-Pacific, BBC World?s audience remains enviably upscale and includes the highest proportion of top management [seven per cent], frequent international travellers [5.2 per cent] and influential opinion-formers [20 per cent].

There were also clear signs of more viewers switching to BBC World, with the channel?s exclusive weekly and monthly audiences [viewers who do not watch CNN] jumping by eight per cent and six per cent respectively. In the 10 Asian markets covered in the Pax research, the channel?s exclusive weekly audience among business decision-makers grew by a quarter to 103,000. This total is 87 per cent more than that of CNBC.

Latest Reads
Sony Marathi aims to fill need gap in the market

Sony is taking the plunge into the Marathi general entertainment market to compete with Zee Marathi, Zee Yuva, Colors Marathi and Star Pravah.

Television TV Channels Regional
NDTV India reverts to pay channel from FTA

NDTV has decided to convert its free to air (FTA) channel NDTV India as a pay channel with effect from 15 September. On 8 April 2016, NDTV India, the Hindi news channel, started its FTA journey. Prior to that, the channel was a paid service priced at Rs 3.37 on direct-to-home (DTH) and addressable...

Television TV Channels News Broadcasting
Mohamedali pulls no punches, ropes in Mike Tyson to launch the global Kumite 1 League

Kumite 1 League, the first global team Mixed Martial Arts league, is all set to host boxing legend Mike Tyson.

Television TV Channels Sports
Times NOW & Mirror Now announce a special line-up to celebrate the 72nd Independence Day

As India gears up to celebrate its 72nd Independence Day, India’s leading English news channels, Times Now & Mirror Now, announce their special programming line-up to celebrate the spirit of freedom.

Television TV Channels News Broadcasting
Changes in Senior Management & Board of Directors of lnduslnd Media & Communications limited, a subsidiary of the Company

The Board of Directors of HVL on August 13, 2018 have noted  that  Board of Directors of lnduslnd Media & Communications Limited ("IMCL"), a subsidiary of HVL has:

Television TV Channels News Broadcasting
Sab's Aladdin to be relevant to the new generation

Sony Sab is all set to transport viewers to an age-old story with a modern twist. After giving three new launches this month, it is close to launching the fourth one Aladdin: Naam Toh Suna Hoga, produced by Peninsula Pictures, which will be aired on 21 August, Monday to Friday at 9 pm. Its recent...

Television TV Channels GECs
Star Sports to telecast Asia Cup in Hindi, English, Tamil

The Unimoni Asia Cup 2018 is all set to commence from 15 September and will see Asian neighbours – India, Pakistan, Bangladesh, Sri Lanka and Afghanistan - fight for the trophy. Star Sports, the official broadcaster, has released its first film for the tournament which speaks of the unique aspect...

Television TV Channels Sports
Zoom Studios launches its second series, ‘Ready 2 Mingle’

After the resounding success of The Reunion, The Zoom Studios, the original content arm of zoOm styled by Myntra is back with its second series- Ready 2 Mingle.

Television TV Channels Music and Youth
CPL 2018 becomes first T20 league to stream live on Twitter

The Hero Caribbean Premier League has recently announced its collaboration with Twitter to live stream all matches of the 2018 season in 54 countries.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories