MUMBAI: Asian satellite operator Asia Satellite Telecommunications Company (Asiasat) and Pakistan's Recorder Television Network have signed a lease agreement.
As per this the Pakistan company will use C-band capacity on AsiaSat 3S to broadcast Pakistan channel, Aaj TV to all local networks in Pakistan and its overseas audience across the Asia Pacific region.
Aaj TV is broadcasting on AsiaSat 3S. It offers a mix of news, current affairs and entertainment programming in Urdu and English to local audiences, as well as Pakistani communities throughout Asia and the Middle East.
Recorder Television Network director marketing and operations Aamir Khan said, "AsiaSat 3S is our first choice because it offers the region's most attractive broadcast platform. Its high-power and region-wide coverage enables us to reach national and regional audiences effectively at the same time. In addition, AsiaSat 3S's enormous ground penetration in Pakistan and other parts of Asia will give us instantaneous access to many cable headends, rebroadcasters, hotels and home viewers already served by this powerful satellite."
Asiasat CEO Peter Jackson said, "We are very pleased to welcome Aaj TV onboard. Our client is a long established leader in Business News in the region. Our partnership with Aaj TV will offer our audience across Asia a new and exciting viewing experience."
AAJ TV will be available on AsiaSat 3S in C-band with the following reception parameters:
Frequency: 3750 MHz
Symbol Rate: 2.82 Msym/sec
Aaj TV employs over 350 employees and has fully equipped bureaus in Karachi, Lahore and Islamabad. Aaj TV claims to be the only private digital satellite channel to have an Earth Station in Pakistan that broadcasts directly to the AsiaSat 3S.
Aaj TV provides round the clock news coverage from around the world in collaboration with partner news sources in more than 100 countries. Combining news reporting with analytical strengths provided by social and political commentators in Pakistan accounts for in depth and precise current affairs shows. On the Entertainment front, industry veterans are heading the teams and using production facilities in Pakistan to create programmes that star well known faces in Pakistani television.