Asians In Media launches new forums to expand site interactivity

 MUMBAI: The UK based publication Asians in Media (AiM) which looks at how Asians are faring in the UK media space has launched two new forums to expand the website's interactivity.


The move takes the number of forums to seven and reflects the growing popularity of the website. The first new forum is geared towards online networking and making contacts through the website. It aims to help those working in the media industries to expand their networks and collaborate with others.

Visitors can post information about themselves and respond to other messages that they find interesting or useful.



The Fashion forum has been launched as a result of growing interest in areas of photography, modelling and the fashion industry on the website. Aimed specifically at those sectors, it will help professionals and newcomers to those industries to flourish.

AiM editor Sunny Hundal says that the move was inevitable. "The forums are now almost as popular as the daily news updates. With an increasing number of readers using the website to discuss news and issues, make contacts, and learn about the industry, we must grow with them."

Almost 3,000 readers have now registered to use the forums. Meanwhile a report in AiM states that Asian magazines Snoop, Desi and Memsahib will re-launch on 20 March, 2005

Snoop the nine year old Asian lifestyle magazine initially started as a thin, free newspaper focused on the burgeoning Asian music and entertainment. It has since expanded into a fully fledged glossy magazine with its own brand of irreverent humour.

Sister publication Desi was launched in 2000 with a focus on Asian TV, films from India & Pakistan, and local news. The magazine became popular in a short span. The success of Desi prompted the launch of women's magazine Memsahib in October 2002. It was launched with great fanfare and an exptensive marketing campaign, but stopped publishing after the second issue.

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