Film industry needs to corporatise for growth:Ghai

MUMBAI: The film industry needs to pay more attention on training and education if it has to grow, according to CII national entertainment committee chairman and noted filmmaker Subhash Ghai.

"It is good to see that meetings like this one are taking place. My concern is that the film industry is not giving adequate focus to training youngsters. It is not enough to simply build multiplexes. The software must be created. For that you need writers to develop creative storylines. We have a cultural heritage that is 4000 years old," he said.

Ghai was speaking at a function last evening where the CII-KPMG report titled Focus 2010 - Dreams to Reality was released. The report focuses on film, television, radio and music.


While corporatisation has set in, the process is relatively new. "The industry has been there for 100 years while corporatisation has been there for four to five years. So it will take time for professional teams to completely be in place at the management level. It will not happen overnight. Having said that, there will be scaling up of productions," Ghai said.




CII national entertainment committee co-chairman Bobby Bedi said that project management skills are entering the film business. According to him, creativity is being better managed in terms of ideas and balancing egos. Schools are coming up like Whistling Woods. "The moment the corporate sector invests in the film industry, the reporting of expenditure becomes more accurate. After all, there are shareholders who want to know where the money is going."

Expressing concern on piracy, Bedi said that the government must seriously look into this issue.

Foreign studios still reluctant to enter the Indian film production area: One area of entertainment where FDI is allowed is the film industry. However, foreign companies are still to take advantage of this.

Pointing out that the sector was not yet ready for film production, Sony Pictures Releasing of India MD Uday Singh said the company was still three years away from entering the arena in India. "There are elements that need to come together. To give an example a film producer wanted to shoot in India. He however was clueless as to where he could information from as to the locations available and the benefits that would accrue. Eventually I ended up culling the information for him. Where does an outsider go to find out information? To NFDC's website?"

UTV CEO Ronnie Screwvalla said that certain tax issues needed to be clarified and modified. Also the film industry wanted more equity to flow in and not just debt related funding. He also suggested the creation of a film fund. "A foreign producer wants a basket of ten projects. He will not work on one at a time. Also I feel that Indian film producers should market themselves better abroad. Also the distribution and marketing units must be in the same area as production."

India did not have any big cost advantage to lure outsourcing in the film sector, according to the report. Producers can reduce their costs by 10-12 per cent by owning studio infrastructure and equipment. They should sign long term contracts. They should also enter into multiple contracts with studios and exhibitors.

Multiplexes were responsible for changing the way films were being exhibited. "Multiplexes enjoy an average 50-60 per cent occupancy rate as against 30-35 per cent for standalone screens. They increase the footfalls in shopping malls by 40-50 per cent," the report said.

Latest Reads
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories