CNBC Asia Pacific appoints Pappas as director of marketing

MUMBAI: The business news and information network CNBC Asia Pacific today announced a new appointment to its management team with Anne Pappas taking on the role of director of marketing, effective 2005 April.

Pappas will be based in Singapore and will be responsible for the network's marketing strategy throughout the Asia Pacific, informs a media release.

In addition to reviewing the network's brand strategy, she will be working closely with her colleagues in sales to identify new opportunities for clients.

A marketing professional with international experience in media, business and consumer sectors, she was previously the vice president and international marketing director with TIME magazine based in London.

The official communiqué states that in that role, she managed communications, sales development and audience research efforts for TIME in Asia, Europe, Middle East and Africa.


The official communiqué states that in that role, she managed communications, sales development and audience research efforts for TIME in Asia, Europe, Middle East and Africa.

Prior to her London appointment, Pappas held various regional marketing and promotions roles with TIME magazine in Hong Kong.

She had also held senior marketing appointments at Asiaweek magazine in Hong Kong and the Fairfax-published Business Review Weekly in Australia and Hong Kong.

She will report directly to Adrian New, CNBC Asia Pacific's senior vice president, advertising sales & marketing. New said, "Anne's experience will be invaluable to the company's objective of developing a brand and marketing strategy that will clearly differentiate CNBC in the marketplace and that will provide a framework for all of our corporate initiatives. Anne brings with her great energy and enthusiasm, a superb understanding of media marketing and she will play a vital role as CNBC continues to achieve ever higher levels of growth."



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