NEW DELHI: In what could be termed a moral victory for Zee Telefilms, the Madras high court today ruled that the cancellation of the tender order by the Indian cricket board for telecast rights was "improper."

The court, while refusing to grant any pecuniary relief to the petitioner, however, said that Zee Telefilms could sue the Board of Control for Cricket in India (BCCI) for damages.

Disposing off a petition filed by Zee against the Indian cricket board cancelling a tender process for telecasting rights for the period October 1, 2004 to September 30, 2008, Justice KP Sivasubramaniam directed that fresh tender be initiated for telecast rights for matches in the country after the on-going India-Pakistan series, a Press Trust of India report from Chennai stated.

Zee Telefilms had moved the Madras HC a few months back after the Supreme Court dealt it a body blow saying BCCI could not declared a `state' as per Article 13 and 36 of the Constitution and, hence, could not be sued for damages. Still, the apex court had added the Board's action could be challenged under other Articles of the Constitution in some lower court.

"I am inclined to conclude that the series of events, which have ultimately ended in the termination of the tender process was unjust, illegal, and was the result of bias against Zee Telefilms. I am even prepared to assume that Dalmiya did not have a good opinion about Zee Telefilms capacity, capable of satisfying the international standards and quality of televising the matches and honestly believe that the petitioner was not up to the expectation," an agency reported, quoting the judge, stated, which is a clear indictment of BCCI's former president Jagmohan Dalmiya.

"The conduct of the president of such a big institution should be above board and cannot act in unethical manner resulting in causing loss to the petitioner," the judge added.

Reacting to this development, Zee Telefilms spokesperson Ashish Kaul said, "The court judgement is a clear reflection of our belief that BCCI was biased against Zee Telefilms. Now, the whole world knows that BCCI is marred with mismanagement."

On being asked by indiantelevision.com whether Zee would seek damages, Kaul added, "Yes, we can now sue the BCCI for damages and are presently discussing the development with our management and legal advisors"

BCCI could not be contacted for comments till the time of writing this report. Though Zee was officially mum on it, court sources told indiantelevision.com that in its affidavit, the petitioner had sought financial relief of about Rs. 2 billion owing to BCCI canceling the tender process, which had seen Zee Telefilms emerge the highest bidder with a quote of $ 308 million for four years of Indian cricket from 2004.

Also read:

Prasar Bharati to telecast, production BCCI's choice

Madras High Court verdict on television rights Thursday

Telecast row: BCCI says keeping all options open

Let’s resolve cricket telecast issue: Zee to BCCI

Zee Vs BCCI case hearing continues Friday; Pak tour delayed

Madras HC restrains BCCI from awarding telecast rights till 17 February

Cricket: Zee moves Madras High Court