CII's SportzCom: Media, marketing hotshots to congregate on 23 March in Delhi

MUMBAI: There are no two ways about the fact that sports, especially cricket is a driving passion in our country. Now with Sania Mirza and Narain Karthikeyan making waves internationally in the Grand Slam tennis and Formula 1 circuits, the interest levels have increased manifold. In the midst of this, the Confederation of Indian Industry (CII) along with SportzPR has organised a seminar on the 'Business of Sports' called - SportzCom 2005.

The seminar, which will be held in New Delhi on 23 March, will see eminent speakers like Kapil Dev, International Olympic Committee former vice president Ashwini Kumar and Indian Hockey Federation (IHF) president KPS Gill pitching in with their views. Apart from that, top corporate honchos will also come together at CII SportzCom 2005.


Starcom MediaVest Group's sports practice Relay Worldwide is the presenting sponsor and is the media partner for CII SportzCom 2005.



CII deputy director general S Sen says, "CII SportzCom 2005 forum has been conceived to discuss various issues facing the business of sports in India and lay out a path for future development."

The theme of the seminar is "Maximising ROI (return on investment) through Sports" and the discussions would focus on how to make sports sponsorship work with quantifiable returns to attract more money to the field of Sports.

SportzCom will have four sessions covering the following topics:

    Business of Sports: The Future

    Sports as a Marketing Tool

    Sports Broadcasting

    Sports and Celebrities

Speaking on the same CMCG India Pvt. Ltd. managing director Samir Kale said, "With this forum CII and we at SportzPR are trying to create a platform to discuss various issues, which are critical to build the business further in the country. As far as sports is concerned, India has huge potential and there is a need to discuss various issues and put in place systems that will help unleash that potential."

Some of the eminent speakers who will participate in CII SportzCom 2005 include: Electrolux India MD and CEO Rajeev Karwal, International Olympic Committee former vice president Ashwini Kumar, Bharti Teletech CEO Pawan Kapur, Kapil Dev, K Srikkanth, IHF president KPS Gill, FIA and Permanent Steward of Formula One vice president Nazir Hoosein, ICC Global Sponsorship Manager Jamie Stewart, Prasar Bharti CEO KS Sarma, Starcom India West and South managing director Ravi Kiran and LG India head of marketing Salil Kapoor.

Latest Reads
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs
Republic TV continues lead as genre ratings rise

BENGALURU:Two of weeks earlier, we had mentioned that the English News genre’s four week average ratings and weekly ratings have been falling since weeks 29 to 32 of 2017. The fall continued until week 47 of 2017 when the combined Broadcast Audience Research Council of India (BARC) weekly ratings...

Television TV Channels News Broadcasting
SPN India acquires TV, OTT rights for T10 Cricket League

MUMBAI: The newly introduced T10 Cricket league (TCL), which will be played at the UAE’s Sharjah Cricket Stadium, will be telecast live on Sony ESPN. The league is a four-day event running from the 14th to the 17th of December 2017.

Television TV Channels Sports
News Corp’s new ad network takes on Facebook, Google

Training its guns at the digital-ad dominance of Google and Facebook, News Corp has launched a platform, News IQ, to let advertisers reach audiences across all of its online properties.

Television TV Channels News Broadcasting
Gracenote launches channel monitoring solution for broadcasters

MUMBAI: Gracenote, a Nielsen company, has launched its next-generation TV distribution monitoring and reporting solution developed specifically for the Indian TV market called TV Street Maps 2.0.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories