70 million US broadband households in 2008: Study

 MUMBAI: This is a piece of news that will make content makers and providers in the US sit up and take notice! The research firm Research and Market has predicted that there will be

nearly 70 million broadband households in the US in 2008.


The firm has stated that broadband households will grow at a compound annual rate of 19.4 per cent between 2004 and 2008. Household penetration will increase from 23.1 per cent to

56.3 per cent over the same period.

The report states that the explosion won't merely affect high-speed Internet access but also create an entirely new market, including voice and video transmissions. Cable and telecom companies will fiercely compete in this space. That is because this market is worth ten times the value of the Internet access business alone.



The fight is between the telecom and cable companies to enter into competing turfs. Telecom companies are offering video services while cable companies are offering voice services. The company that controls the broadband connection will largely control the future digital home. The current scrambling for position is a precursor to the real battle about to begin between cable and telecom companies as they encroach on each other's traditional territory. "You want a piece of me? I'll take a piece of you!" could well be the catch phrase of this new era.

Billions of dollars of revenue are in play. The business decisions that are made over the next 12 to 24 months will determine whether massive corporate entities thrive, survive or disappear.

The North America Broadband report explores the changing dynamic of the broadband market and its effects on the communications and entertainment industries. The report notes that convergence, which was once only a dream, is happening in homes across the US and it is changing the character and product offerings of some of the most powerful corporations in the US.

Key questions that the report addresses include:

- Will new broadband technologies overtake cable and ADSL?

- How can marketers take advantage of increased broadband penetration?

- Is there a future for dial-up?

- Will new wireless access technologies swamp

wireline solutions?

This information will be useful for ISPs, film and television producers, television channels and mobile content providers.

Latest Reads

hoichoi among Top 10 Grossing Entertainment Apps on iOS

hoichoi, the world’s largest digital Bengali content platform has time and again aimed to redefine India’s OTT space for regional languages.

iWorld Over The Top Services
Eros Now Joins Freesat’s OTT Line-up

Eros International PLC (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting edge digital over-the-top.

iWorld Over The Top Services
Hulu Japan says hello to Indian content

The world has been amazed with Japan's anime and now it's time for role reversal. While international over the top (OTT) giants like Netflix and Amazon are already playing an active game in India, Hulu Japan has also arrived in search of content.

iWorld Over The Top Services
Amazon Prime Video rates cheapest in India

A recent study has found online streaming platform Amazon Prime Video is the cheapest in India.

iWorld Over The Top Services
Netflix Confirms All-Star Hindi Talent for Original Film Mowgli: Legend of the Jungle

Bringing together an all-star cast of talent, Netflix announced today Abhishek Bachchan, Madhuri Dixit, Kareena Kapoor, Anil Kapoor and Jackie Shroff as the lead Hindi-language talent for the upcoming Netflix film, Mowgli: Legend of the Jungle.

iWorld Over The Top Services
Vidnet2018: Regionalisation, localisation the way forward for the OTT industry

Over the top (OTT) is no more a baby. The ecosystem has been eating and growing slowly, taking centre stage in several media and entertainment related scenarios. On the stage of Vidnet 2018, hosted by Indiantelevision.com, experts from India’s leading OTT platforms were present.

iWorld Over The Top Services
Instagram releases India’s top food hashtags

Instagram has changed the way people look at food. Whether it’s to take a picture of your meal before eating it, video of a recipe.

iWorld Social Media
ALTBalaji content head Nimisha Pandey steps down

Nimisha Pandey, the content head of ALTBalaji, the digital platform of Balaji Telefilms Ltd, has put down her papers.

iWorld Over The Top Services
ShareChat, TVF team up in search of India’s next Viral Stars

Homegrown social media platform ShareChat and digital entertainment pioneers TVF are launching the first ever all-India digital-first talent discovery platform called The Viral Stars.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories