Pointing out that the DTT project could cost up to Rs 120 million,
Prasar Bharati CEO KS Sarma yesterday said, “The board of Prasar
Bharati has given a clearance for the DTT project, but it would
need a policy okay at the government level.”
Why a government okay?
At present, apart from DD no other player is allowed to broadcast
terrestrially and DTT may see the entry of private players too in
this domain. The broadcast regulator too has initiated a consultation
paper in this regard.
The mobile DTT project, as envisaged by DD, entails providing a
number of digital channels on moving vehicles through a small dish
with or without help from the private sector. “Ideally, we’d be
happy to explore joint ventures, but we could do this on our own
too,” Sarma explained.
DD has initiated a pilot mobile DTT project in Chennai, which must
have tickled Sun group’s interest in tapping the potential by providing
even niche channels as part of this project.
However, it should be mentioned here that DD had earlier commissioned
DTT pilot projects in some of the metros that had failed to take
off in a big way as the cost to be incurred by a customer would
have equaled that of a subsidised DTH service.