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As already reported on indiantelevision.com, DD was charging news
channels Rs 6,000 per minute for any cricket footage that exceeded
two minutes of the days on-field action. Going by that calculation,
ESS would be paying DD a measly Rs 360,000 a day for the highlights
package even if one were to calculate the full two hours as being
the time covered. And if ESS were to only pay for footage used,
then actual payout would in all probability be much less.
When contacted, ESS India MD RC Venkateish made an interesting
comment. According to Venkateish, "Whatever we are doing has
been discussed and agreed upon between Doordarshan and ESS."
Another point of note is that while DD mopped up just Rs 16.9 million
as advertising revenue during the Mohali Test match, the pubcaster
has billed 15 channels a total of Rs 25 million for using cricket
video clips of the first Test.
At least as far as DD is concerned, "ESS poaches daily highlights
package" would about sum up its views on the private sports
broadcaster's action. On the face of it that is. Venkateish's assertion
of course puts an entirely different light on the matter.
PRASAR BHARATI OFFERS TO PAY BCCI Rs 945 MILLION FOR TELECAST
RIGHTS:
According to a statement by I&B minister Jaipal Reddy in
Parliament today, the pubcaster has "offered to pay" a
sum of Rs 945 million to the Indian cricket board as the rights
fee for the Indo-Pak series.
Also Read:
India-Pak
'Showdown' on ESS highlights package
ESS,
DD heading for a face-off; BCCI upset
DD
asks news channels to pay up for footage
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