CNBC TV18 reaffirms lead position in biz news space

MUMBAI: The tug-of-war continues in the business news channel space. CNBC-TV18 asserts it has retained the leadership position in the business news genre.

Quoting TAM figures, CNBC-TV18 states that channel shares have been consistently around 65 per cent for the last one year; 20 February 2004 to 19 February 2005.

The channel claims that between 16 Jan and 5 March the market share has been 64 per cent in comparision to NDTV Profit which holds 36 per cent during the same period.

An official commuinique says that the all India market on weekdays from 7 pm to midnight which targets the C & S males of SEC AB 25+, CNBC-TV18 leads English news genre with 0.4 absolute channel share against NDTV 24X7's 0.36.

On budget day, that is 28 February, CNBC TV18 garnered 0.71 per cent during the time band of 7 am to midnight against NDTV 24X7 at 0.63 per cent and NDTV Profit at 0.39 per cent.

Here, the channel has also made a comparision with Headlines Today, the sibling channel of Aaj Tak, which is at 0.17 per cent.

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