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| Indiantelevision.com's News Room Headlines | ||
| CNBC TV18 reaffirms lead position in biz news space | ||
| Indiantelevision.com Team | ||
| (15 March 2005 2:00 pm) |
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MUMBAI: The tug-of-war continues in the business news channel space. CNBC-TV18 asserts it has retained the leadership position in the business news genre. Quoting TAM figures, CNBC-TV18 states that channel shares have
been consistently around 65 per cent for the last one year; 20 February
2004 to 19 February 2005. An official commuinique says that the all India market on weekdays from 7 pm to midnight which targets the C & S males of SEC AB 25+, CNBC-TV18 leads English news genre with 0.4 absolute channel share against NDTV 24X7's 0.36. |
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 On
budget day, that is 28 February, CNBC TV18 garnered 0.71 per cent
during the time band of 7 am to midnight against NDTV 24X7 at 0.63
per cent and NDTV Profit at 0.39 per cent. Here, the channel has also made a comparision with Headlines Today, the sibling channel of Aaj Tak, which is at 0.17 per cent. |
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The
channel claims that between 16 Jan and 5 March the market share
has been 64 per cent in comparision to NDTV Profit which holds 36
per cent during the same period.