IOC expects 40 per cent rise in broadcasting rights for Olympics

MUMBAI: The International Olympic Committee (IOC) forecasts that broadcasting rights revenues will top $3.5 billion in the run-up to the 2012 Summer Olympic Games.

This represents a 40 per cent increase over the $2.5 billion for the cycle leading to the Beijing 2008 Summer Olympic Games.

A report in the Financial Times states that the projections are based on increasingly strong interest shown in the rights globally.

IOC president Jacques Rogge told the Financial Times that the IOC would most certainly generate $3.5 billion on TV rights in the four-year run up to the 2012 Games.

Presently host city organising committees are entitled to 49 per cent of the income raised from broadcasting with, with the balance retained by the IOC for distribution to international sports bodies.

But after the Beijing Games there will be a change in the rules entitling host cities to a fixed amount of broadcasting rights revenues, rather than a fixed percentage of TV revenues.

Another report indicates that the cost of broadcast rights in the US for the 2010 and 2012 Games have risen 46 per cent to $2.2 billion from the last Games. In Europe, they have risen 30 per cent to $746 million and in Canada they have doubled to $153 million.

For the IOC, which first sold television rights to the BBC in 1948 for a little more than $A5,000, the sale of Olympic broadcasting licenses is now a hotly contested and jealously guarded multi-billion dollar enterprise. Indeed, it has become the largest single income earner for the IOC, far surpassing direct sponsorship, ticketing and other sources of revenue.

In the past the licensed media corporations have strongly protected their turf. They have regularly made it clear to the IOC that any weakening of their monopolies would reduce ad revenue, undermine the market price of broadcast rights and sponsorship deals, and thus lower the IOC's income.

In 2000 unprecedented restrictions on other media companies had led to conflictsand particularly with the scores of Internet sporting news sites that wanted to provide coverage of the event.

Meanwhile Telstra may play a key role in the bidding for the Australian broadcast rights to the 2010 Winter Olympics and the 2012 Summer Olympics, which for the first time will include the rights to Internet broadcasting and mobile phone content. Telstra owns the Nine Network.

Latest Reads
Hindi GEC most benefited genre in Chrome DM week 49

With a growth of 2.16 per cent as compared to last week (48), the Hindi GEC genre marked the highest opportunity to see (OTS) among all categories in week 49 of Chrome Data Analytics & Media. In the Hindi GEC genre, Star Utsav gained the highest OTS with 99.5 per cent in HSM excluding the less...

Television TV Channels Viewership
Challenge of crafting characters in Indian animation

For most animation producers and distributors, the art of creating content strategy and research is what’s keeping them up at night. But a few of them say that a formulaic approach should be rejected in this category.

Television TV Channels Kids
Ranjana Mangla joins Star Sports as VP - emerging sports

Ranjana Mangla has joined Star Sports as vice president - emerging sports, has learnt. Ranjana, who took charge of her new role on Monday, was the national revenue head of India Today TV in her last gig.

Television TV Channels Sports
Watch the World Television Premiere of Satyameva Jayate on 15th December only on Zee Cinema

We all have seen corruption and apathy in the government and police force etc.

Television TV Channels Movie Channels
Zeel channels most watched Hindi channels across genres

Two Hindi GECs from the Zee Entertainment Enterprises Ltd (Zeel) stable – free-to-air or FTA Zee Anmol and flagship pay TV channel Zee TV were once again the second and third most watched channels across genres in 2018 in week 48 (Saturday, 24 November 2018 to Friday, 30 November 2018).

Television TV Channels Viewership
Our shows will empower people to drive electoral discourse: Network18's Priyanka Kaul

The news genre has entered its peak time – election season. All news channels including Hindi, English and regional have started their election-based programming from the exit polls that took place on 7 December 2018. Election coverage is like the bread and butter for news channels since this is...

Television TV Channels News Broadcasting
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional
Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

Punjabi sensation Diljit Dosanjh’s newly released tracks ‘Pagal’ & ‘Putt Jatt Da’ have smashed charts on India’s largest music streaming app – GAANA with over five million hits within less than a month.

Television TV Channels Music and Youth
How Hindi news channels perform on counting day

News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories