MUMBAI: UTV sure is beefing up its sales team. While Radio City's Rajesh Chakrabarti has joined the production house as national ad sales head; New Age Media's vice president marketing Santosh Nair has joined in as vice president syndication and sales to strengthen UTV's presence in the southern market.

Nair, who was with New Age Media for four years, put in his papers at the company a month back and joined UTV as of today (1 June). New Age Media is an airtime marketing sales company primarily doing business on the Sun Network channels. The company was appointed as the marketing partner for Sun TV's game show Koteeswaran.

As far as the business development portfolio is concerned, Nair will report directly to UTV CEO Ronnie Screwvala and for sales, he will report to the newly appointed national ad sales head Chakrabarti.

Speaking to Indiantelevision.com, Nair said that his mandate will be to make UTV a strong player in the South. UTV has just launched a new daily show on Gemini TV called Gee Boomba. The production house has had a decade long relationship with Sun TV, being one of the largest airtime sales partners for Sun and its producers in the South.

Prior to joining New Age Media, Nair was with Nimbus for five years as senior marketing manager.

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Radio City's Chakrabarti joins UTV as national ad sales head