Television

Sahara One to air movies before theatrical release

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/10/Sahara%20One.jpg?itok=qPtCaG0S

MUMBAI: For the first time ever, Sahara One will be airing movies prior to their theatrical release. This will start from 10 June with Hum Jo Keh Na Paaye at 8:30 pm.

Sahara One Television COO Purnendu Bose said, "Indian entertainment space will witness a new era, a new beginning where television viewers, especially viewers on Sahara One would be able to watch mega movies in the comfort of their homes, even before it is released in theatres. The idea is to increase the size of screen. The small screen is getting bigger and bigger and it deserves to be."

"Today C&S television reaches 44 million homes, if mega movies are all about entertaining masses, television today offers much greater reach with depth and width across the country. That is the reason why we thought Sahara One Television as an alternative platform to theatrical releases," he added.

Agrees trade pundit Taran Adarsh, "In the West, when a film is made, the studio analyses whether the film is for a theatrical, a DVD or a television release. It is a common practice there. But in India, it has always been theatrically released first and then shown on television. it has never happened that a mainstream producer releases his film on television."

The other two movies that will be aired this month, apart from Hum JO Keh Naa Paaye are Tum Ho NAand Pehchaan.

Hum JO Keh NA Paaye stars Abhijit Sanyal, Gauri Karnik and Anupam Kher. Tum Ho NA, stars Jackie Shroff, Ria Sen and Nethra Raghuraman and will be aired on 17 June at 8.30 pm.

Pehchaan, starring Raveena Tandon, Vinod Khanna and Rati Agnihotri will air on 24 June.

Hum JO Keh NA Paaye producer Smita Thackeray said, "Television viewership is definitely more than theatres and has amazing penetration. In fact, I think that some soaps are more popular than movies today attracting its own set of loyal viewers. With the kind of promotion from Sahara One, we are definitely bound to reach more viewers through the television release."

Bose adds that this move of pioneering Friday releases on television is a definite indicator of the changing trends of film business in India.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/BIG-Magic_Akbar_Logo.jpg?itok=WhRLhaGi
Big Magic to air 'Akbar' from 20 Feb

MUMBAI: BIG Magic, a variety general entertainment channel, adds yet another unique offering to its bouquet of shows with the launch of a first-of-its-kind historic drama, ‘Akbar’.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/IPL-2017%20%281%29_0.jpg?itok=6bGpZAhN
IPL 2017 auction: Ben Stokes, Tymal Mills top overseas buys, Karn Sharma biggest Indian buy

England’s all rounder Ben Stokes at Rs. 145 million (RPS) followed by compatriot Tymal Mills at Rs. 120 million (RCB) were amongst the top foreign buys, while Indians player Karn Sharma was picked by MI for Rs. 35 million at the Indian Premier League (IPL) 2017 auction that began in Bengaluru...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Big-Little-Lies%20%281%29.jpg?itok=T6WzQH0j
Star World Premiere HD set to air 'Big Little Lies'

Star World Premiere HD is now all set to premiere one of the most awaited series of the year –Big Little Lies on 21 February at 10 pm.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Vikas-Handu%20%281%29.jpg?itok=bzbhX7if
Vikas Handu joins India TV as VP digital strategy

Vikas Handu has joined India TV as a vice president, Digital Strategy. Prior to this he had been heading product and technology at The Indian Express group. He will report to Ritu Dhawan, MD and CEO, India TV.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Living-Foodz%20%281%29.jpg?itok=YoEyleUL
Living Foodz partners with 'All Things Nice' for the 5th Edition of 'Celebrating India's Finest'

All Things Nice hosted the 5th edition of ‘Celebrating India’s Finest’ to recognize the winners of the ‘Indian Wine Consumer’s Choice Awards’, 2017, in association with lifestyle partner Living Foodz. The premium lifestyle channel is set to bring this unique experience to it’s viewers for the first...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/19/pepsi-ipl%20%281%29.jpg?itok=xgcsPsUr
IPL: BCCI interim admin issues directions on player auction

BCCI's Committee of Administrators (CoA) on Sunday issued the following directions in respect of the upcoming IPL Player Auctions to be held in Bengaluru on 20th February 2017:

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/19/raj-nayak.jpg?itok=D-QNNKzN
BT Media distributing Colors HD to Sky UK subs

BT Media & Broadcast, the global media services business of BT last Friday evening announced its association with Viacom18, one of India’s fastest growing entertainment network, to bring its flagship Hindi general entertainment channel, Colors, to Sky TV subscribers in the UK in High...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/india-tv%20%281%29.jpg?itok=HWCANXFr
India TV rules Hindi News, ABP dominates Hindi Rural

India TV toppled Aaj Tak in the Hindi News genre taking the number one position. In this week’s data, India News gave way to News18 to feature in the top five channels list.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/vivo%20%281%29.jpg?itok=-DHigbci
Sony Six to telecast IPL player auction live

The sports cluster of Sony Pictures Networks India (SPN) is all geared up to broadcast the Vivo IPL 2017 player auction live and exclusive. The auction will be aired from Bangalore on 20 February 9 am onwards on Sony Six SD and Sony Six HD channels.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories